{"id":13128,"date":"2022-02-24T11:05:08","date_gmt":"2022-02-24T05:35:08","guid":{"rendered":"https:\/\/www.rootsanalysis.com\/blog\/?p=13128"},"modified":"2026-07-09T14:51:53","modified_gmt":"2026-07-09T09:21:53","slug":"next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences","status":"publish","type":"post","link":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/","title":{"rendered":"Next Generation Sequencing: Revolutionizing the Field of Genetics"},"content":{"rendered":"\n

Next generation sequencing has emerged as an evolutionary technology in modern biotechnology and healthcare research, enabling researchers to better understand the cause and consequences of disease and develop next generation drug conjugates<\/a>. Over the past few years, several companies have started offering a diverse range of genome sequencing products and services using various second and third generation sequencing technologies. Presently, a variety next generation sequencing kits, including sample extraction kit, library preparation kit, amplification kit, purification kit and quantification kit, are available in the market. Further, NGS library<\/a> preparation kits offer several benefits, such as low requirement of starting material, generation of longer RNA \/ DNA sequences and production of superior quality nucleotide libraries, thereby, catering to existing unmet needs of the research domain.<\/p>\n\n\n

\n
\"Benefits
Next Generation Sequencing (NGS) Library Preparation Kits are constantly innovating and offering better solutions<\/figcaption><\/figure>\n<\/div>\n\n\n

NGS Library Preparation Kits Market<\/strong><\/h2>\n\n\n\n

During our research, we came across more than 280 NGS library preparation kits, that are presently available in the market. Majority (52%) of these kits require input sample of less than 5 ng. Further, close to 75% NGS library preparation kits have a turnaround time of less than 5 hours, while 22% have a turnaround time in the range of 5 hours to 10 hours.<\/p>\n\n\n

\n
\"NGS
Next Generation Sequencing (NGS) Library Preparation Kits – distribution by quantity of sample required, TAT and type of Nucleotide Sequenced<\/figcaption><\/figure>\n<\/div>\n\n\n

Players Engaged in the Domain<\/strong><\/h2>\n\n\n\n

Currently, close to 60 industry players are actively offering NGS kits for preparing DNA \/ RNA libraries. The market is highly fragmented, featuring the presence of both new entrants and established players, based in different geographical regions.<\/p>\n\n\n

\n
\"Players
Next Generation Sequencing (NGS) Library Preparation Kits – distribution by year of establishment, geography, leader board<\/figcaption><\/figure>\n<\/div>\n\n\n

Strong Intellectual Property Portfolio<\/strong><\/h2>\n\n\n\n

In the past two years, close to 3,220 patents related to NGS library preparation kits and reagents have been filed \/ granted, indicating the heightened pace of innovation. In addition to industry players, various academic institutes have filed multiple patents in this domain.<\/p>\n\n\n

\n
\"Strong
Next Generation Sequencing (NGS) Library Preparation Kits – distribution by type of patient, relative valuation, word cloud<\/figcaption><\/figure>\n<\/div>\n\n\n

Likely Growth of the NGS Library Preparation Kits Market<\/strong><\/h2>\n\n\n\n

Driven by the increasing demand for gene therapies and the introduction of novel and advanced NGS techniques, the market is poised to grow at a CAGR of 18%, during the time period 2021-2035. Currently, North America holds the largest share in the overall NGS kits market<\/a>.<\/p>\n\n\n

\n
\"Likely
Next Generation Sequencing (NGS) Library Preparation Kits – distribution by growth scenarios, geography, end user, sequenced Nucleotide<\/figcaption><\/figure>\n<\/div>\n\n\n

For more details, you can also download the SAMPLE REPORT<\/a> on next generation sequencing by Roots Analysis.<\/p>\n\n\n\n

Our Social Media Platform<\/strong><\/h3>\n\n\n\n

Web: https:\/\/www.rootsanalysis.com\/<\/a><\/p>\n\n\n\n

LinkedIn: https:\/\/in.linkedin.com\/company\/roots-analysis<\/a><\/p>\n\n\n\n

Twitter: https:\/\/twitter.com\/RootsAnalysis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Next generation sequencing has emerged as an evolutionary technology in modern biotechnology and healthcare research, enabling researchers to better understand the cause and consequences of disease and develop next generation drug conjugates. Over the past few years, several companies have started offering a diverse range of genome sequencing products and services using various second and […]<\/p>\n","protected":false},"author":8,"featured_media":16772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[733,736,735,732,737,739,738,734,740],"class_list":["post-13128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-next-generation-sequencing","tag-dna-library","tag-dna-sequencing","tag-dna-sequencing-kit","tag-gene-sequencing","tag-gene-sequencing-kit","tag-genome-sequencing","tag-next-generation-sequencing","tag-rna-library","tag-sequencing-kits"],"yoast_head":"\nRevolutionizing the Field of Genetics: Next Generation Sequencing<\/title>\n<meta name=\"description\" content=\"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revolutionizing the Field of Genetics: Next Generation Sequencing\" \/>\n<meta property=\"og:description\" content=\"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RootsAnalysis\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T05:35:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T09:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"150\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Arun Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RootsAnalysis\" \/>\n<meta name=\"twitter:site\" content=\"@RootsAnalysis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arun Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/\"},\"author\":{\"name\":\"Arun Gupta\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#\\\/schema\\\/person\\\/af9198bf467c6e126793d9da458a1f62\"},\"headline\":\"Next Generation Sequencing: Revolutionizing the Field of Genetics\",\"datePublished\":\"2022-02-24T05:35:08+00:00\",\"dateModified\":\"2026-07-09T09:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/\"},\"wordCount\":459,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RootsAnalysis_FeaturedImage_DNA_002.webp\",\"keywords\":[\"DNA library\",\"DNA sequencing\",\"DNA sequencing kit\",\"gene sequencing\",\"gene sequencing kit\",\"genome sequencing\",\"next generation sequencing\",\"RNA library\",\"sequencing kits\"],\"articleSection\":[\"Next Generation Sequencing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/\",\"url\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/\",\"name\":\"Revolutionizing the Field of Genetics: Next Generation Sequencing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RootsAnalysis_FeaturedImage_DNA_002.webp\",\"datePublished\":\"2022-02-24T05:35:08+00:00\",\"dateModified\":\"2026-07-09T09:21:53+00:00\",\"description\":\"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RootsAnalysis_FeaturedImage_DNA_002.webp\",\"contentUrl\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/RootsAnalysis_FeaturedImage_DNA_002.webp\",\"width\":150,\"height\":150,\"caption\":\"This is a feature image for blog article Next Generation Sequencing at Roots Analysis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Next Generation Sequencing: Revolutionizing the Field of Genetics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/\",\"name\":\"Blog\",\"description\":\"Roots Analysis\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#organization\",\"name\":\"Roots Analysis\",\"url\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Roots-Analysis-High-Resolution-Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Roots-Analysis-High-Resolution-Logo.jpg\",\"width\":205,\"height\":61,\"caption\":\"Roots Analysis\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RootsAnalysis\\\/\",\"https:\\\/\\\/x.com\\\/RootsAnalysis\",\"https:\\\/\\\/www.instagram.com\\\/rootsanalysis\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/roots-analysis\\\/\",\"https:\\\/\\\/www.pinterest.it\\\/analysis1340\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCwZF57vY1lnU0bNLej2zukg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rootsanalysis.com\\\/blog\\\/#\\\/schema\\\/person\\\/af9198bf467c6e126793d9da458a1f62\",\"name\":\"Arun Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g\",\"caption\":\"Arun Gupta\"},\"description\":\"Arun is an enthusiastic professional and has been associated with Roots Analysis since the very early years. He has led multifaceted roles over the years be it business research, consulting, competitive intelligence, IT & technology, sales and marketing. He currently drives strategic thinking and execution within the sales and marketing domain. With educational background in life sciences from Thapar University and digital marketing credentials from Indian School of Business, he has led a lot of critical initiatives at the organization. His background in life sciences has been one of the key reasons for quick understanding and implementation of customized marketing strategies. During his early years, he has led multiple consulting assignments for global clients ranging from competitive landscaping, deal structuring and preparing go-to-market strategy for his clients.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revolutionizing the Field of Genetics: Next Generation Sequencing","description":"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/","og_locale":"en_US","og_type":"article","og_title":"Revolutionizing the Field of Genetics: Next Generation Sequencing","og_description":"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market","og_url":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/RootsAnalysis\/","article_published_time":"2022-02-24T05:35:08+00:00","article_modified_time":"2026-07-09T09:21:53+00:00","og_image":[{"width":150,"height":150,"url":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp","type":"image\/webp"}],"author":"Arun Gupta","twitter_card":"summary_large_image","twitter_creator":"@RootsAnalysis","twitter_site":"@RootsAnalysis","twitter_misc":{"Written by":"Arun Gupta","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#article","isPartOf":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/"},"author":{"name":"Arun Gupta","@id":"https:\/\/www.rootsanalysis.com\/blog\/#\/schema\/person\/af9198bf467c6e126793d9da458a1f62"},"headline":"Next Generation Sequencing: Revolutionizing the Field of Genetics","datePublished":"2022-02-24T05:35:08+00:00","dateModified":"2026-07-09T09:21:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/"},"wordCount":459,"publisher":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp","keywords":["DNA library","DNA sequencing","DNA sequencing kit","gene sequencing","gene sequencing kit","genome sequencing","next generation sequencing","RNA library","sequencing kits"],"articleSection":["Next Generation Sequencing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/","url":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/","name":"Revolutionizing the Field of Genetics: Next Generation Sequencing","isPartOf":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#primaryimage"},"image":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp","datePublished":"2022-02-24T05:35:08+00:00","dateModified":"2026-07-09T09:21:53+00:00","description":"According to Roots Analysis, more than 280 next generation sequencing library preparation kits, are presently available in the market","breadcrumb":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#primaryimage","url":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp","contentUrl":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2022\/02\/RootsAnalysis_FeaturedImage_DNA_002.webp","width":150,"height":150,"caption":"This is a feature image for blog article Next Generation Sequencing at Roots Analysis"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rootsanalysis.com\/blog\/next-generation-sequencing-ngs-library-preparation-kits-revolutionizing-the-field-of-genetic-sciences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rootsanalysis.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Next Generation Sequencing: Revolutionizing the Field of Genetics"}]},{"@type":"WebSite","@id":"https:\/\/www.rootsanalysis.com\/blog\/#website","url":"https:\/\/www.rootsanalysis.com\/blog\/","name":"Blog","description":"Roots Analysis","publisher":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rootsanalysis.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rootsanalysis.com\/blog\/#organization","name":"Roots Analysis","url":"https:\/\/www.rootsanalysis.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rootsanalysis.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2018\/11\/Roots-Analysis-High-Resolution-Logo.jpg","contentUrl":"https:\/\/www.rootsanalysis.com\/blog\/wp-content\/uploads\/2018\/11\/Roots-Analysis-High-Resolution-Logo.jpg","width":205,"height":61,"caption":"Roots Analysis"},"image":{"@id":"https:\/\/www.rootsanalysis.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RootsAnalysis\/","https:\/\/x.com\/RootsAnalysis","https:\/\/www.instagram.com\/rootsanalysis\/","https:\/\/www.linkedin.com\/company\/roots-analysis\/","https:\/\/www.pinterest.it\/analysis1340\/","https:\/\/www.youtube.com\/channel\/UCwZF57vY1lnU0bNLej2zukg"]},{"@type":"Person","@id":"https:\/\/www.rootsanalysis.com\/blog\/#\/schema\/person\/af9198bf467c6e126793d9da458a1f62","name":"Arun Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9986f38d8b0d52644107e8fa0c7a9752d6b1c008a202226542b78eab3cd1771?s=96&d=mm&r=g","caption":"Arun Gupta"},"description":"Arun is an enthusiastic professional and has been associated with Roots Analysis since the very early years. He has led multifaceted roles over the years be it business research, consulting, competitive intelligence, IT & technology, sales and marketing. He currently drives strategic thinking and execution within the sales and marketing domain. With educational background in life sciences from Thapar University and digital marketing credentials from Indian School of Business, he has led a lot of critical initiatives at the organization. His background in life sciences has been one of the key reasons for quick understanding and implementation of customized marketing strategies. During his early years, he has led multiple consulting assignments for global clients ranging from competitive landscaping, deal structuring and preparing go-to-market strategy for his clients."}]}},"_links":{"self":[{"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/posts\/13128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/comments?post=13128"}],"version-history":[{"count":7,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/posts\/13128\/revisions"}],"predecessor-version":[{"id":22442,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/posts\/13128\/revisions\/22442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/media\/16772"}],"wp:attachment":[{"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/media?parent=13128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/categories?post=13128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rootsanalysis.com\/blog\/wp-json\/wp\/v2\/tags?post=13128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}