Digital Printing Market

Digital Printing Market Overview

The digital printing market size is projected to grow from USD 32.97 billion currently to USD 64.21 billion by 2035, representing a CAGR of 6.248%, during the forecast period till 2035.

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The new research study consists of industry trends, detailed market analysis, key market trends of digital printing market, SWOT analysis and value chain analysis.

Digital transformation has truly transformed the industrial sectors, making work more feasible, flexible and seamless. In recent years, digital tools and technologies have been adopted across various industries including pharmaceutical, retail, commercial, manufacturing and products for streamlining work. Digital printing is one of the trending technologies that has played a significant role in various industrial applications. It refers to the process of printing paper, canvas, photopaper, cardstocks and even more digitally. Beyond conventional printing, 3D printing, or digital printing solutions use laser technology that improves efficiency, reduces ink wastage, customization of labels and control overproduction of printing products. With the growing shift towards e-commerce and personalized products, the demand for digital printing technologies has increased. It is important to highlight here that 3D printing has also made a significant way in healthcare industry, enabling printing of cells and tissues that serve as a in-vitro model for studying disease indication and response toward particular treatment. Moreover, the growing demand for high-quality prints that meet stringent standards propels companies to adopt digital printing technologies. These technologies ensure product consistency and compliance with regulatory requirements.

In order to make digital printing technology more advanced, the key players of the industry are currently focusing on integrating technologies like the Internet of Things (IoT) and AI algorithms, which offer enhanced operational efficiency and predictive maintenance, promising significant future growth for the digital printing market. Moreover, the primary focus will remain on the development of industrial scale digital printing technologies and innovations to explore widespread application of these solutions. As an example, At Drupa 2024, W&H represented about launching industrial scale digital printing machine in 2026 for industrial packaging printing. Likewise, various industrial leaders are leveraging strategic initiatives to accelerate the development of advanced technologies which are anticipated to drive the digital printing market during the forecast period.

Digital Printing Market Share Insights

The market report presents an in-depth analysis of the various service providers that are involved in offering digital printing, across different segments, as defined in the table below:

Digital Printing Market: Report Attributes / Market Segmentations

Digital Printing Market Key Segments

Market Share by Type of Technology

Based on the type of technology, the global digital printing market is segmented into electrophotography, inkjet, laser, and others. According to our projection, currently our authors predicted that inkjet technology accounts for the highest share of the market. The highest share is likely to be the result of its versatility, cost-effectiveness, and superior quality output. Furthermore, inkjet printers are widely accepted as the advanced printing technologies across various applications, from commercial printing to packaging and textiles, owing to their ability to handle diverse substrates and deliver high-resolution prints. Additionally, these digital printing technologies has the capabilities to handle both small and large-scale production runs. Its along with advancements in ink formulations and printing speeds, further solidifies its leading position in the market. Conversely, electrophotography and laser technologies are also significant but cater to more niche applications where specific quality or speed requirements are prioritized.

Market Share by Type of Ink

The segment highlights the distribution of digital printing market on the basis of ink type into aqueous ink, dye sublimation ink, latex ink, solvent ink, UV-cured ink, UV-curable, and others. Based on our projection, our authors predicated that currently UV-cured ink dominates the market and is poised to capture the highest share of the market. The highest growth is likely due to its superior durability, quick drying time, and versatility in printing on various substrates. Notably, these UV-cured inks offer excellent resistance to environmental factors which further makes an eco-friendly option for industrial printing applications. It is important to highlight here that owing to its ability to print on a wide range of materials, including glass, metal, and plastics, we believe that demand for high-quality and long-lasting prints further drives the dominance of UV-cured inks in the digital printing market.

Market Share by Type of Substrate

Based on the type of substrate, the global digital printing market is segmented into including ceramic, glass, paper, plastic films or foils, release liner, textile, and others. According to our projection, currently paper dominates the market and occupies the largest share of the market. The highest growth share of paper segment is attributed to its extensive use in various applications such as packaging, advertising, and publishing. Furthermore, paper substrates are preferred for their versatility, cost-effectiveness, and compatibility with different types of digital printing technologies. Additionally, the growing demand for customized print products and sustainable packaging solutions further drives the paper segment's dominance in the digital printing market. The other substrate types, such as textiles and plastics, are also significant but serve more specialized niches.

Market Share by Type of Printer

The segment highlights the distribution of digital printing market into several types of printers: commercial printers, desktop printers, industrial printers, label printers, textile printers, and others. According to our analysis, our authors predicted that currently industrial printers segment dominates the market due to their widespread use in high-volume printing applications. These industrial printers are essential for manufacturing and packaging industries as they provide high-speed, high-quality prints. Furthermore, the demand for industrial printers is driven by their ability to produce durable and precise prints on various materials, meeting the needs of large-scale operations. Notably, the growing adoption of automation and advanced printing technologies in industrial settings further boosts this segment's dominance in the digital printing market.

Market Share by Speed of Print

The digital printing market is segmented based on the speed of print into high-speed, medium-speed, and low-speed categories. High-speed printing dominates the market due to its ability to handle large volumes efficiently, catering to industries requiring rapid turnaround times and large-scale production. This segment's dominance is driven by the demand for quick, high-quality prints in commercial applications, packaging, and publishing sectors, where speed and efficiency are critical.

Market Share by Mode of Application  

The digital printing market is segmented into various applications, including books, commercial printing, glass, packaging, paper, plastic film, textile, thick cardstock, and others. Among these, the packaging segment dominates the market. This dominance is due to the growing demand for customizable and visually appealing packaging solutions across various industries, such as food and beverages, pharmaceuticals, and consumer goods. Digital printing offers the flexibility to produce high-quality, vibrant prints with short lead times, making it ideal for packaging applications. Additionally, the ability to print on various substrates, including paper, plastic film, and thick cardstock, enhances its appeal in the packaging industry, driving the segment's growth and market dominance.

Market Share by End User

Based on the end user, the global digital printing market is segmented into End User categories: Marketing & Advertising, Packaging Industry, Printing & Publishing, Textile & Apparel Industry, and Others. According to our projection, currently packaging industry accounts for the highest share of the market due to the growing demand for customizable and high-quality packaging solutions driven by consumer preferences and regulatory requirements. Digital printing's flexibility and efficiency cater well to the packaging sector's need for short runs and rapid turnaround times. While other segments like Marketing & Advertising and Textile & Apparel also contribute significantly, the Packaging Industry's vast application and frequent updates drive its leading position in the market.

Market Share by Company Size

Based on the company size, the global digital printing market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). According to our recent market study, our authors predicated that currently large enterprises dominate the market and occupies the highest share of the market. The highest growth share is due to their substantial resources, established infrastructure, and ability to invest in advanced digital printing technologies and platforms. They often have wider product offerings and greater brand recognition, which attracts a larger customer base. SMEs, while numerous, face challenges such as limited resources and scalability, often focusing on niche markets or specialized products to compete effectively.

Market Share by Type of Resolution

This segment highlights the distribution of digital printing market on the basis of resolution into high-resolution, medium-resolution, and low-resolution categories. Among these segments, our authors predicted that currently high-resolution digital printing dominates the market due to its ability to produce superior print quality and detail, which is crucial for applications in advertising, packaging, and art. This segment benefits from increasing demand for high-quality prints and customization. Medium-resolution and low-resolution segments cater to less detail-intensive applications, but high-resolution remains the primary driver of market growth.

Digital Printing Market Key Insights

The “Digital Printing Market, Till 2035: Industry Trends and Global Forecasts: Industry Trends and Global Forecasts” report features an extensive study of the current market landscape, market size and future opportunity within the Digital Printing, during the given forecast period. The market report highlights the efforts of several stakeholders involved in this rapidly emerging segment of the service providers industry. Key takeaways of the Digital Printing market report are briefly discussed below.

Advantages of Digital Printing Market

The digital printing market offers several advanced as compared to the traditional printing technologies. For instance, Xerox offer advanced digital printing technologies that provide high-speed, high-quality printing for commercial and industrial applications. It is important to highlight here that digital printing is cost effective in comparison to conventional printing technique as it does not require pre-press procedure which reduces the overall cost of printing. Furthermore, digital printing can help to modify messages and images by using variable data printing. Inkjet printing helps in the reduction of ink wastage and eliminate the requirement of clean plates once the printing is done. These advantages offered by digital printing technology has become a primary reason for the widespread adoption of advanced printing technology across various industrial verticals.

Competitive Landscape of Service Providers in Digital Printing Market

The digital printing market witnesses the presence of numerous service providers and new entrants who are currently offering a diverse range of solutions tailored to various industries and business needs. In order to leverage the competitive edge, these industrial leaders are currently expanding their digital printing services for applications like advertising, packaging, textiles, and personalized products. HP Inc. and Canon Inc. are some of the leading players in this growing industry who are known for their high-resolution digital printing solutions catering to commercial and industrial sectors. Other notable players include Sony and Samsung, which provide high-quality digital printings for smartphones and consumer electronics, offering features like superior image processing, low-light performance, and compact designs. The market is consistently growing and is expected to surge in upcoming years.

Key Drivers of Digital Printing Market

Some of the potential growth drivers that are anticipated to propel the market includes mounting demand for digital printing automation, a rising need for personalization, growing strategic investment and partnerships between industrial leaders. are further likely to support the market growth over this forecast period. As an example, in May 2024, BOBST signed a strategic partnership with Packitoo at Drupa 2024 aiming to develop digital printing solutions that enable seamless printing and ensure end-to-end workflows in the packaging world. Similarly, the leading industrialist are forging strategic partnerships which is estimated to be the key drivers of the digital printing market.

Regional Analysis: North America Holds the Largest Digital Printing Market Share

As per regional insights, North America has emerged as the leading region in the global digital printing market. It is important to highlight here that North American region, especially the United States is the headquarter of leading digital printing technology providers who boasts an advanced technology infrastructure. These established leaders are focusing on increasing their research and development activities for the development and adoption of digital printing technologies.

Additionally, North America's substantial and diverse market for automotive, consumer electronics, and security applications provides a robust customer base for digital printing providers. Companies in this region benefit from strong marketing and distribution networks, enabling them to reach a wider audience and establish a significant presence in the market. These advantages help North American companies secure a large market share and sustain their dominance in the global digital printing industry.

Leading Service Providers in the Digital Printing Market

Examples of key service providers involved in the Digital Printing industry (which have also been captured in this market report, arranged in alphabetical order) include Agfa-Gevaert NV, Amcor, ARC Document, Avery Dennison, Brother Industries, Caldera, Canon, DIC, Durst Phototechnik, EFI Electronics for Imaging, Fujifilm, GCC, Global Graphics, HP, Inca, Kornit, Kyocera, Konica Minolta, Mimaki, Mutoh, Oki Electric, Panasonic, Printronix, Ricoh, Roland DG, Samsung, Seiko Epson, Sharp, Toshiba, and Xerox, and others. This market report includes an easily searchable excel database of the companies who are engaged in offering Digital Printing services, along with information on several relevant parameters.

Digital Printing Market Report Coverage

The market report presents an in-depth analysis, highlighting the capabilities of various companies engaged in this domain, across different segments. Amongst other elements, the market report includes:

• A preface providing an introduction to the full report, digital printing market, 2019-2023 (Historical Trends) and 2024-2035 (Forecasted Estimates).
• An outline of the systematic research methodology adopted to conduct the study on Digital Printing market, providing insights on the various assumptions, methodologies, and quality control measures employed to ensure accuracy and reliability of our findings.
• An overview of economic factors that impact the overall digital printing market, including historical trends, currency fluctuation, foreign exchange impact, recession, and inflation measurement.
• An executive summary of the insights captured during our research. It offers a high-level view on the current state of the market for digital printing and its likely evolution in the mid-long term.
• A detailed assessment of the digital printing market landscape, based on several relevant parameters, including year of experience, company size, location of headquarters and ownership structure.
• Elaborate profiles of prominent players engaged in offering digital printing, featuring information on their year of establishment, location of headquarters, company size, company mission, company footprint, management team, contact details, financial information, operating business segments, digital printing portfolio, moat analysis, recent developments, and an informed future outlook.
• A value chain analysis featuring a discussion of various stakeholders involved in the development of digital printing, from supplier to end-users.
• A discussion on affiliated trends, key drivers and challenges, under a SWOT framework, which are likely to impact the industry’s evolution, along with a Harvey ball analysis, highlighting the relative effect of each SWOT parameter on the overall digital printing industry.
• A detailed estimate of the current market size and the future growth potential of the digital printing market over the next decade. Based on multiple parameters we have provided an informed estimate on the market evolution during the forecast period 2024-2035. The report also features the likely distribution of the current and forecasted opportunity within the digital printing industry. Further, in order to account for future uncertainties and to add robustness to our model, we have provided three forecast scenarios, namely conservative, base, and optimistic scenarios, representing different tracks of the industry’s growth.
• Detailed projections of the current and future digital printing market across various types of technologies, including electrophotography, inkjet, laser, and others.
• Detailed projections of the current and future digital printing market across various types of inks including aqueous ink, dye sublimation ink, latex ink, solvent ink, UV-cured ink, UV-curable, and others.
• Detailed projections of the current and future digital printing market across various types of substrates including ceramic, glass, paper, plastic films or foils, release liner, textile, and others.
• Detailed projections of the current and future digital printing market across different types of printers including commercial printers, desktop printers, industrial printers, label printers, textile printers, and others.
• Detailed projections of the current and future digital printing market across various speeds of print including high-speed, low-speed, and medium-speed.
• Detailed projections of the current and future digital printing market across different modes of application, including books, commercial printing, glass, packaging, paper, plastic film, textile, texting, thick cardstock, and others.
• Detailed projections of the current and future digital printing market across different models of business such as B2B, B2C, and B2B2C.
• detailed projections of the current and future digital printing market across different end users including marketing & advertising, packaging industry, printing & publishing, textile & apparel industry, and others.
• Detailed projections of the current and future digital printing market across different company sizes, such as small and medium-sized enterprises (SMEs) and large enterprises.
• Detailed projections of the current and future digital printing market across different types of products, such as electronics and gadgets, home and garden, health and wellness, and others.
• Detailed projections of the current and future market for digital printing across various key geographical regions, such as North America (US, Canada, Mexico and other American countries), Europe (Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Russia, Spain, Sweden, Switzerland, UK and other European countries), Asia (China, India, Japan, Singapore, South Korea and other Asian countries), Middle East and North Africa (Egypt, Iran, Iraq, Israel, Kuwait, Saudi Arabia, UAE and other MENA countries), Latin America (Brazil, Chile, Colombia, Venezuela and other Latin America countries) and rest of the world (Australia, New Zealand and other countries).

Recent Developments in Digital Printing Market

• In May 2024, KOEING & BAUER represented ten latest digital printing products and technologies at DRUPA 2024.
• In May 2024, Electronics for Imaging (EFI) launched  three new digital printing technologies Nozomi 14000 AQ, Nozomi 12000 MP and Nozomi 17000 SD at DRUPA 2024.
• In March 2024, HP and Esko forged a partnership agreement to deliver an innovative printing technology for the manufacturing of digital printed packages.
• In March 2024, HP revealed about launching its latest lineup of digital printing presses and solution that are specifically designed to address the conventional commercial printing challenges specifically faced by packaging and labelling industries.

Author(s): Ronit Sharma and Gunjan Bedi

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