The at-home self-testing kits market is projected to grow at a healthy pace, till 2035, claims Roots Analysis

Published: August 2023

Driven by the various advantages offered by at-home self-testing kits and the growing awareness and adoption of such products post the onset of the COVID-19 outbreak, this market is abuzz with activity to develop kits for detection, diagnosis and screening purposes

The global at home testing kits market is anticipated to grow at a CAGR of 6% from 2022-2035, reaching USD 31.15 billion by 2035.

Owing to several advantages offered by at-home self-testing kits for diagnostics and screening purposes, industry stakeholders have undertaken numerous R&D initiatives focused on exploiting the use of such kits to provide healthcare at a fraction of a cost to the general public when compared to traditional clinics. Associated cost saving and privacy are main drivers of the growth of this domain over the coming decade. 

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Key Market Insights

Presently, more than 51% of the total at-home self-testing kit developers are based in North America

This segment of the industry is dominated by the presence of companies that were established pre-2000 (37%), followed by firms established during 2000-2010 (32%). In addition, most of the players engaged in this domain are very small and small firms (less than 100 employees), representing close to 60% of the total kit developers.

Over 500 at-home self-testing kits are currently available in the market

It is worth noting that most of the at-home self-testing kits are currently being used for monitoring disorders (43%), followed by those employed for detection of conditions related to fertility and reproductive health (22%). Further, most of the kits are being developed to follow invasive route for the procurement of analyte (56%), followed by those being manufactured to utilize non-invasive methods for procuring analyte (43%).

More than 1,130 grants have been awarded to support the ongoing research efforts in this domain

Several non-profit organizations have extended financial support to aid the research related to at-home self-testing kits. It is worth mentioning that NIAID emerged as the most prominent non-profit organization, having awarded over 23% of grants for a period of 1-5 years, followed by NHLBI (12%).

The demand for at-home self-testing kits is projected to grow at a rapid pace, in the foreseen future

It is worth highlighting that the demand for HIV screening kits is expected to grow at a rate of 13%. Further, the highest demand for such products is expected to be driven by the Asia-Pacific region in 2035 (56%).

The market is poised to be well distributed across different types of biofluids analyzed, till 2035

The current market is driven by kits developed for metabolic disorders (64%); this trend is unlikely to change in the foreseen future as well. Further, based on type of test format, strip-based tests are likely to have the maximum revenue generation potential (50%), by 2035.

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Key Questions Answered

  • Who are the leading players engaged in the manufacturing of at-home self-testing kits?
  • What is the most common diagnostic assays offered by at-home self-testing kit manufacturers?
  • What are the key regulatory frameworks for at-home self-testing kits across different regions?
  • What are the key factors influencing the price of at-home self-testing kits? 
  • What is the likely valuation / net worth of companies engaged in this domain?
  • Which companies / institutes have received grants for research and development of at-home self-testing kits? 
  • What is the current, global demand for at-home self-test kits? 
  • How is the current and future market opportunity likely to be distributed across key market segments?
  • What is the current market scenario (in terms of existing competition and growth opportunities) across emerging and established market segments?

The financial opportunity within the at-home self-testing kits market has been analyzed across the following segments:

  • Type of Test Format
    • Strip Format
    • Stick Format
    • Cassette Format
    • Others
  • Type of Biofluid Analyzed
    • Blood
    • Urine
    • Stool
  • Target Therapeutic Area
    • Metabolic Disorders
    • Fertility and Reproductive Health
    • Infectious Diseases
    • Oncological Disorders
  • Key Geographical Regions
    • North America
    • Europe
    • Asia-Pacific
    • Africa
    • South America

The report includes profiles of key players (listed below); each profile features an overview of the company, details related to its at-home self-testing kits focused portfolio, recent developments, and an informed future outlook.

  • ACON Laboratories
  • AdvaCare Pharma USA
  • Apex Biotechnology
  • i-SENS
  • Oak Tree Health 
  • Tai Doc Technology
  • VivaChek Laboratories

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  3. Cell and Gene Therapy Bioassay Services Market


Gaurav Chaudhary
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