The global digital therapeutics market is projected to grow at a CAGR of 19.6%, till 2035, claims Roots Analysis

Published: April 2023

The convergence of cutting-edge innovation in information technology and biomedical science, with the increasing demand for remote solutions, has facilitated the emergence of advanced digital health solutions that can imitate or augment the features of pharmacological interventions

Roots Analysis has announced the addition of Digital Health Market: Focus on Digital Therapeutics (3rd Edition), 2023-2035” report to its list of offerings.

Driven by the growing automation and digitization in the healthcare industry, the digital therapeutics market has gained significant traction and attention industry stakeholders. Furthermore, owing to the rising popularity of digital solutions and the ongoing efforts to introduce AI, the digital therapeutics market is expected to grow at a significant pace, till 2035.

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Key Market Insights

Over 400 digital therapeutic solutions are currently available / under development
It is worth mentioning that approximately 45% of the digital therapeutic solutions are standalone software applications that target over 60 unique indications, across 20 different therapeutic areas. Further, of these, about 75% applications provide curative therapy and 70% are intended for the adult population.

More than 150 players currently claim to offer digital therapeutics
Majority of the players engaged in this industry are small firms (11-50 employees, 40%), followed by very small companies (2-10 employees, 32%), mid-sized players (51-501 employees, 24%), and large companies (>501 employees, 4%). Additionally, nearly 60% of the developers are based in North America, followed by those having their headquarters in Europe (28%).

About 70% of digital therapeutic solutions aim to serve as an alternative to traditional medication 
Digital therapeutic solutions are primarily available / being developed to treat mental health problems (22%) and neurological disorders (21%). In addition, some of these solutions are designed to enhance conventional treatments for substance use disorders and selected mental health issues.

A case study highlighting details on ~220 digital solutions for women’s health 
Close to 50% of these solutions are software applications targeting various therapeutic areas. Amongst these, over 60% of the solutions are focused on menstrual and reproductive health. Furthermore, in the past decade, over 130 start-ups have been established, offering innovative solutions for women’s health.

500+ clinical trials focused on digital therapeutics have been documented since 2010
Over the last decade, more than 1.6 million patients participated in clinical trials aimed at evaluating the efficacy and safety of these solutions. Of the total trials, majority (70%), are being conducted in the US, as efforts continue to gather real-world evidence on the effectiveness of digital therapeutics.

Investment worth over USD 8 billion made by public and private companies since 2016 
Nearly 60% of the investment in companies developing digital therapeutic solutions has been made in the last two years. Further, majority (67%) of the total amount was raised through venture series instances / rounds.

Partnership activity in this field has grown at a CAGR of ~40%, between 2016 and 2022
More than 65% of the reported deals were established post 2019, with the maximum activity being reported in 2021. Majority of the instances captured in the report were focused on commercialization agreements, pilot product offerings and product / technology integration agreements.

The Bowman Clock Pricing Strategy framework is a crucial tool for assessing the competitiveness of companies in the digital therapeutics sector
The framework considers various features, including the duration of treatment, type of therapy, intended purpose of the solution, targeted therapeutic area, to determine a company's unique product offerings. It also provides an equation for estimating the potential price of digital therapeutics based on their specific characteristics, thereby, enabling industry players to effectively evaluate their product strategy.

North America and Europe are anticipated to capture over 70% of the market share by 2035
The digital therapeutics market in Asia is expected to grow at a relatively faster pace (~22%). It is also important to note that digital therapeutics intended to treat metabolic disorders are expected to hold the highest share of the market in 2035.

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Key Questions Answered
  • What are the most popular therapeutic areas being targeted by digital therapeutics?
  • What is the future of digital therapeutics in pharma? 
  • Which region is largest contributor to the global digital therapeutics market?
  • What are the key factors influencing the price of digital therapeutic solutions?
  • What is the trend of capital investments in the digital therapeutics market?
  • Which types of partnerships are usually signed in the digital therapeutics industry?
  • Which marketing strategies are commonly adopted for digital therapeutics?
  • How is the current and future opportunity likely to be distributed across key market segments?

The financial opportunity within the digital therapeutics market has been analyzed across the following segments:

  • Type of Solution
    • Standalone Software Application
    • Software Application + Device + Personal Coach
    • Software Application + Device + AI Support
    • Software Application + Device
    • Software Application + AI Support
    • Software Application + Personal Coach
    • Other Types of Solutions
  • Purpose of Solution
    • Medication Replacement
    • Medication Augmentation
  • Type of Therapy
    • Curative
    • Preventive
  • Business Model
    • Business to Consumer 
    • Business to Business 
  • Therapeutic Areas
    • Cardiovascular Disorders 
    • Chronic Pain
    • Mental Health Problems
    • Metabolic Disorders
    • Neurological Disorders
    • Respiratory Disorders
    • Sleep Disorders
    • Substance Use Disorders
    • Other Disorders
  • Key Geographical Regions 
    • North America
    • Europe
    • Asia
    • Middle East and North Africa
    • Latin America
    • Rest of the world 

The report features inputs from eminent industry stakeholders, according to whom, digital therapeutic solutions are likely to witness enhanced adoption due to their broader applicability, remote guidance and other advanced features, thereby, offering lucrative opportunities to their developers. The report includes detailed transcripts of the discussions held with following industry experts:

  • Radhika Kamalia (Chief of Staffs to CEO and Strategy Lead, Ampersand Health)
  • Adam Kaufman (Ex-Chief Executive Officer, Canary Health)
  • Cindy Zhang (Marketing Director, Dnurse Technology)
  • Healther Ritchie (Chief Strategy Officer, Embr Labs)
  • Hooman Lee (Founder and Chief Executive Officer, Exosystems)
  • Vijay Ravindran (Chief Executive Officer, Floreo
  • Stan Sugarman (Chief Commercial Officer, GAIA)
  • Guilhem Dupnot (Chairman and Chief Executive Officer, Healios)
  • Siva Nadarajah (Co-Founder and President, JOGO Health)
  • Tim Rudolphi (Chief Executive Officer, metaMe Health)
  • Soren Kleberg (Chief Executive Officer, SelfBack)
  • Eran Ofir (Ex-Chief Executive Officer, Somatix)
  • Edouard Gasser (Chief Executive Officer, Tilak Healthcare)
  • Torin Block (Chief Executive Officer, Turnaround Health)
  • Stephanie Tilenius (Co-Founder and Chief Executive Officer, Vida Health)
  • Amelie Janson (Ex-Communication Manager, Voluntis)
  • Palakh R Sarogi (Ex-Vice President Marketing, Wellthy Therapeutics), Arani Sarkra (Ex-Senior Manager Consumer Marketing, Wellthy Therapeutics) and Yolande D’Mello (Ex-Marketing and Public Relations, Wellthy Therapeutics)
  • Anonymous (Founder and Chief Executive Officer, a UK based Small Company)  

The research includes profiles of key players (listed below); each profile features a brief overview of the company, details related to its recent developments (including funding and collaborations) and an informed future outlook. 

  • Akili Interactive
  • Big Health
  • Dreem
  • Click Therapeutics
  • CureApp
  • dreem
  • Kaia Health
  • MindMaze
  • Omada Health
  • Pear Therapeutics
  • Vida Health
  • Voluntis
  • Welldoc
  • Wellthy Therapeutics

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