Patient Engagement Solutions Market Revenue to Cross US$ 96 billion by 2035

Published: January 2024

According to a recently published report by Roots Analysis, the ability to improve patient satisfaction and health outcomes by innovative digital tools is driving patient engagement solutions market growth

Patient Engagement Solutions Industry Overview

The global patient engagement solutions market is anticipated to grow at a CAGR of 19.44% from 2023-2035, reaching USD 96 billion by 2035.

Non-adherence to healthcare protocols costs USD 290 billion, annually, in excess healthcare expenditure and 125,000 lives. To overcome such challenges, there is a dire need for innovative solutions to better engage patients with their own health. In fact, over 60% patients prefer sharing wearable healthcare data with physicians to improve their health, and close to 90% physicians believe health apps can enhance the patient experience. Patient engagement solutions aim to improve communication and collaboration between patients and healthcare providers to enhance outcomes and satisfaction. Conventional healthcare systems have drawbacks, including multiple visits, limited availability, poor communication and inconsistent checkups. Patient engagement solutions address these issues by enabling online registration, appointment confirmations and reminders via text or email. This allows patients to play a more active role in their own care.

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Market Drivers

Various factors contribute to the market growth of patient engagement solutions. These include technological advancements, emphases on patient- centered care and data analytics and insights. Mobile apps, wearable devices, telemedicine platforms, and electronic health records (EHR) have created opportunities for solution providers. Empowering patients with autonomy improves treatment compliance, while actionable insights into patient behavior, preferences, and outcomes enable healthcare providers to enhance care and develop effective health management strategies.

Market Restraints

Limited awareness and understanding, along with resistance to traditional healthcare models and socioeconomic factors, serve as significant restraints in the patient engagement solutions market. These challenges may hinder the adoption and implementation of patient engagement solutions, limiting their widespread usage and effectiveness. It is crucial to educate stakeholders and address any concerns or barriers to ensure the successful integration of these solutions into the healthcare ecosystem and improve patient engagement outcomes.

Growth Factors

Despite challenges, the patient engagement solutions market continues to grow due to several key factors. These include technological advancements, a focus on patient-centered care, regulatory requirements, reimbursement changes, the need for reduced costs, and the potential for improved outcomes. The market is further driven by the ability to develop and deploy innovative and user-friendly patient engagement solutions.

Patient Engagement Solutions Market Segments

Based on the deployment option, the market is segmented into cloud-based solutions, on-premise solutions and web-based solutions

  • The cloud-based solutions segment in patient engagement solutions market captures the largest revenue share of 53.3% in 2023.
  • Interestingly, the web-based solutions segment is anticipated to show the highest market growth potential during the forecast period of over 20.1% annually.

Based on the type of solution offered, the market is segmented into appointment management solutions, electronic health record integration solutions, patient education solutions, remote patient monitoring solutions and other solutions

  • The electronic health record integration led the market, capturing the largest revenue share of 25.0% in 2023.
  • The patient education segment is anticipated to show the highest market growth potential during the forecast period of 21.68% annually.

Based on the application area, the market is segmented into financial health management, fitness and wellbeing, home health management, research and development and social health management

  • The home health management segment led the patient engagement solutions market, capturing the largest revenue share of about 45.0% in 2023.
  • In fact, for social health management and R&D patient engagement solutions market is anticipated to demonstrate lucrative growth during the forecast period.

Based on end user, the market is segmented into healthcare providers, individuals, payers and others

  • The healthcare providers segment led the market, capturing the largest revenue share of more than 41.0% in 2023.
  • The healthcare providers segment is anticipated to show the highest growth potential by growing at a CAGR of 20.03% during the forecast period.

Based on the Regional Insights, the market is segmented into North America, Europe, Asia, MENA and rest of the world

  • The North America dominated the patient engagement solutions market and accounted for the largest revenue share of over 31.0% in 2023.
  • In MENA, the patient engagement solutions market is anticipated to witness highest CAGR of 21.43% in the forecast period.

Key Companies Profiled

The patient engagement solutions market report also includes detailed profiles of key players (listed below) that offer Patient Engagement Solutions:

  • athenahealth
  • Coviu
  • GetWellNetwork
  • Health Catalyst
  • MediBuddy
  • Mocero Health
  • Orion Health
  • Physitrack
  • SolvEdge
  • Veradigm (formly Allscript)
  • Well-Beat
  • Wolters Kluwer

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Roots Analysis is a global leader in the pharma / biotech market research. Having worked with over 750 clients worldwide, including Fortune 500 companies, start-ups, academia, venture capitalists and strategic investors for more than a decade, we offer a highly analytical / data-driven perspective to a network of over 450,000 senior industry stakeholders looking for credible market insights. All reports provided by us are structured in a way that enables the reader to develop a thorough perspective on the given subject. Apart from writing reports on identified areas, we provide bespoke research / consulting services dedicated to serve our clients in the best possible way.

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