Patient Engagement Software Market

Patient Engagement Software Market Size

The global patient engagement software market is estimated to be worth $8.12 billion in 2024 and is anticipated to grow at a CAGR of 19.57% during the forecast period, till 2035.

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Patient engagement solutions market is the composition of patient engagement software and patient engagement apps. Patient engagement software plays a crucial role in modern healthcare. From a physician's perspective, these software are essential for maintaining and enhancing patient involvement in their own care, promoting better health outcomes, and ensuring continuity of care particularly, when in-person interactions are limited. The advantages of patient engagement software include facilitating virtual consultations, remote monitoring, and secure communication, which are vital for delivering care during a public health crisis like COVID-19.

The impact of COVID-19 has accelerated the need for digital patient engagement software, prompting healthcare organizations to invest in and prioritize the development of such technologies to ensure sustained patient involvement and improved healthcare delivery. Recent advancements in patient engagement technology, including artificial intelligence (AI), machine learning, personalized care, telemedicine and remote monitoring devices, have revolutionized the healthcare landscape, digitizing various aspects of care delivery. In fact, leading patient engagement software companies are engaged in offering comprehensive patient engagement services and platforms to facilitate seamless interaction between patients and healthcare providers.

Market Share Insights

The patient engagement software market research report presents an in-depth analysis of the various companies that are engaged in the global patient engagement industry, across different segments, as defined in the table below:

Global Patient Engagement Software Market: Report Attributes / Market Segmentations

Key Report Attributes	Details
Historical Trend	Since 2018
Forecast Period	10+ Years
Future Trend	Till 2035
Market Size 2024	$8.12 Billion
CAGR	19.57%
Deployment Options	Cloud-based Solutions On-Premise Solutions Web-based Solutions
Type of Software Offered	Appointment Management Electronic Health Record Integration Patient Education  Remote Patient Monitoring Other Software
Application Area	Financial Health Management Fitness and Wellbeing  Home Health Management  Research and Development  Social Health Management
End User	Healthcare Providers Individuals Payers Others
Key Geographical Regions	North America Europe Asia Middle East and North Africa Rest of the World
Key Companies Profiled	athenahealth Coviu GetWellNetwork Health Catalyst  Luma Health  Mocero Health  Orion Health  Physitrack SolvEdge Veradigm (formly Allscript) Well-Beat Wolters Kluwer  (Full list of 344 companies captured is available in the report)
PowerPoint Presentation (Complimentary)	Available
Customization Scope	15% Free Customization
PowerPoint Presentation (Complimentary)	Available
Exel Data Packs (Complimentary)	Market Landscape Analysis Company Competitiveness Analysis Funding and Investment Analysis Fine Grained Sentimental Analysis Market Forecast and Opportunity Analysis

One of the key objectives of this market report was to estimate the current market size, opportunity and the future growth potential of the patient engagement software market, over the forecast period. Based on multiple parameters, likely adoption trends and through primary validations, we have provided an informed estimate on the market evolution during the forecast period till 2035.

The market report also features the likely distribution of the current and forecasted opportunity within the patient engagement software market across various segments, such as deployment options (cloud-based solutions, on-premise solutions and web-based solutions), type of softwares offered (appointment management, electronic health record integration, patient education , remote patient monitoring and other softwares), application area (financial health management, fitness and wellbeing, home health management, research and development, and social health management), end user (healthcare providers, individuals, payers and other end-users) and key geographical regions (North America, Europe, Asia, Middle East and North Africa, and Rest of the World).

In order to account for future uncertainties and to add robustness to our model, we have provided three market forecast scenarios, namely conservative, base and optimistic scenarios, representing different tracks of the industry’s growth.

The opinions and insights presented in the patient engagement software market report were influenced by discussions held with stakeholders in the industry. The report features detailed transcripts of interviews held with the following industry stakeholders:

• Chief Executive Officer, Small Company, USA
• Chief Marketing Officer, Mid-sized Company, USA
• Growth Officer, Mid-sized Company, USA
• Executive Vice President, Client Experience, Small Company, USA
• Vice President, Small Company, USA
• Vice President, Mid-sized Company, USA
• Business Development Manager, Mid-sized Company, UK
• Clinical Content Manager, Small Company, Israel

All actual figures have been sourced and analyzed from publicly available information forums and primary research discussions. Financial figures mentioned in this report are in USD, unless otherwise specified.

Market Segmentation Overview

Market Share by Deployment Options

Based on the deployment options, the global patient engagement software market is categorized into cloud-based solution, on-premise solution and web-based solution. The cloud-based solutions segment occupies the highest share in 2023. Further, this trend is expected to remain unchanged growth in the coming years. 

Market Share by Type of Software Offered

Based on type of software offered, the global patient engagement software market is categorized into appointment management software, electronic health record integration software, patient education software, remote patient monitoring software and other software. The electronic health record integration segment occupies the highest market share and this trend is expected to remain same during the forecast period. This can be primarily attributed to the rise in demand of integrated data for exhaustive patient healthcare history.

Market Share by Application Area

Based on application area, the global patient engagement software market is segmented into financial health management, fitness and wellbeing, home health management, research and development and social health management. Further, home health management occupies highest share, owing to the features, such as checking their health status, review medical records, and refill prescriptions from home.

Market Share by End User

Based on the end user, the global patient engagement software market is segmented into healthcare providers, individuals, payers and other end users. Presently, the market is dominated by revenues generated from healthcare providers, followed by individuals. This can be attributed to the increasing digital health technologies, the COVID-19 pandemic, supportive government initiatives.

Market Share by Key Geographical Regions

This segment highlights the distribution of patient engagement software market across various geographies, such as North America, Europe and Asia, Middle East and North Africa, and rest of the world. According, to our projections, North America is likely to capture the majority (31%) of the patient engagement software market share, and this trend is unlikely to change in the future. It is worth highlighting that the market in Middle East and North Africa is expected to grow at a relatively healthy CAGR (21.4%), during the forecast period, till 2035.

Key Market Insights

The “Patient Engagement Software Market, Till 2035: Distribution by Type of Software Offered (Appointment Management, Electronic Health Record Integration, Patient Education, Remote Patient Monitoring and Other Software), Deployment Option (Cloud-based Solutions, On-Premise Solutions and Web-based Solutions), Application Area (Financial Health Management, Fitness and Wellbeing, Home Health Management,  Research and Development and Social Health Management), End User (Healthcare Providers, Individuals, Payers and Other End Users), and Key Geographical Regions (North America, Europe, Asia, Middle East and North Africa, and Rest of the World)” market report features an extensive study of the current market landscape, market size, market forecast and future opportunities for the companies involved in the patient engagement software  industry. The market report highlights the efforts of several patient engagement developers engaged in this rapidly emerging segment of pharmaceutical industry. Key takeaways of the patient engagement software market report are briefly discussed below.

Market Landscape Analysis: Patient Engagement Software Providers

The current patient engagement software providers landscape features around 345 large, mid-sized and small companies. It is worth mentioning close to 90% of the software providers offer appointment management software and over 95% of the software providers offer services to healthcare providers as their end-users. Cloud-based software feature patient portals that offer convenient access to medical information. Notably, these solutions also include capabilities for automated appointment reminders, remote patient monitoring, real time data sharing, patient education and communication touchpoints to boost patient satisfaction and care coordination. In fact, recently in January 2023, CipherHealth partnered with SADA to integrate socioeconomic data into its platform with Google Cloud to enhance patient engagement experience.

Market Drivers Analysis: Rising Number of Clinical Trials is Driving the Patient Engagement Software Market Growth

Patient engagement software can have significant impact on clinical trials, leading to faster enrollment, higher retention, and better compliance. Involving patients in the trial-design phase can lead to more effective recruitment and retention, as well as a better overall experience for participants. New technologies and supportive solutions, such as decentralized or fully virtual trials, can improve patient engagement by increasing awareness of opportunities, allowing participants to join trials and submit data from their homes, and providing effective communication throughout the trial process. Patient engagement not only benefits the participants but also has the potential to improve the quality of healthcare and the development of new treatments, ultimately leading to better recruitment, retention, and engagement in clinical trials. 
Further, the evolving regulatory standards and clinical settings have created lucrative opportunity for companies offering patient engagement services. All these factors are anticipated to drive growth of the patient engagement software market.

Market Trends Analysis: Rise in Strategic Deals in the Patient Engagement Software Market

The rise in partnership activity in patient engagement software is revolutionizing healthcare. This surge is driven by the need to empower patients, improve outcomes, and foster collaborative relationships between patients and healthcare providers. In addition, various big players have undertaken several initiatives in order to strengthen their patient engagement software portfolio, entering into strategic deals. For instance, players, including Axxess (offering cloud-based and web-based solutions), Luma Health (offering cloud-based and web-based solutions), NextGen Healthcare (offering cloud-based and web-based solutions) and TeleVox (offering web-based solutions) have inked partnership deals during the recent years in order to enhance their patient engagement portfolio.

Market Size Analysis: By Region, North America Holds the Largest Market Share

Driven by robust healthcare infrastructure, advanced technological capabilities, and strong emphasis on patient-centered care, presently, more than 30% of the patient engagement software market is captured by companies based in North America.

Key Players Engaged in Patient Engagement Software Market 

Examples of key players (which have also been profiled in this report) engaged in patient engagement industry include (in alphabetical order) athenahealth, Coviu, GetWellNetwork, Health Catalyst, Luma Health, Mocero Health, Orion Health, Physitrack, SolvEdge, Veradigm, Well-Beat and Wolters Kluwer. It is interesting to note that in May 2023, athenahealth inked an agreement with LCH Health and Community Services to provide athenaOne® and athenaOne® Dental in order to improve patient access and drive patient satisfaction.

Report Coverage

The patient engagement software market report presents an in-depth analysis, highlighting the capabilities of various stakeholders engaged in this industry, across different geographies. Amongst other elements, the market research report includes:

• A preface providing an introduction to the full report, Patient Engagement Software Market, Till 2035. 
• An outline of the systematic research methodology adopted to conduct the study on patient engagement software market, providing insights on the various assumptions, methodologies, and quality control measures employed to ensure accuracy and reliability of our findings.
• An overview of economic factors that impact the overall patient engagement software market outlook, including historical trends, currency fluctuation, foreign exchange impact, recession, and inflation measurement.
• An executive summary of the key insights captured during our research, offering a high-level view of the current landscape of patient engagement software  industry and its likely evolution in the short to mid and long term.
• An overview of the current market landscape of patient engagement software providers based on relevant parameters, such as year of establishment, company size (in terms of number of employees) and location of headquarters, type of platform(s) (IoT , mobile apps and software), deployment options (cloud-based, on-premise and web-based), type of component(s) offered (chatbots / messaging options, patient portals, real-time data sharing, and  remote patient monitoring tools), type of solution(s) offered (appointment management, data management and interoperability, electronic health record integration, email marketing, medication adherence, medical billing, patient activation, patient education, patient registration, prescription refills and remote patient monitoring), application area(s) (financial health management, fitness and wellbeing, health management / home health management, research and development and, social health), end user(s) (healthcare providers, individuals, payers and others) and customization feature.
• An insightful analysis, highlighting the contemporary market trends in the patient engagement software domain through different representations, based on relevant parameters, such as company size and location of headquarters; location of  headquarters and customization feature; company size, location of headquarters and type of solution(s) offered; type of platform(s) and deployment option(s); type of solution(s) offered and type of platform(s); application area(s) and end-user(s); type of solution(s) offered and end-user(s).
• A detailed competitiveness analysis of patient engagement software providers, based on company strength (in terms of number of years of experience) and company competitiveness, taking into consideration product portfolio (type of platform offered, deployment option, type of component offered, type of solution offered, application area, end-user and customization feature) and funding strength (funding instances, amount invested and type of funding).
• Elaborate profiles of prominent players (shortlisted based on our proprietary company competitiveness analysis) offering patient engagement softwares. Each company profile features a brief overview of the company (including information on its year of establishment, number of employees, location of headquarters and key members of the executive team), details related to product portfolio, recent developments and an informed future outlook.
• An analysis of funding and investments received by companies engaged in this industry, since 2018, including instances of seed financing, venture capital financing, debt financing, grants, initial public offering (IPOs) and subsequent offerings. The instances were analysed based on several parameters, such as year of funding, amount invested, type of funding, geography, and leading players and investors (in terms of number of funding instances and amount invested).
• A comprehensive fine-grained sentiment analysis of patients’ experience with patient  engagement software, highlighting valuable insights on the key pain points, features, and suggestions for improvement. Through this analysis, we have provided insights on the challenges faced by patients while using patient engagement software, features they find most beneficial, and recommendations they have for enhancing their own engagement in healthcare.
• A detailed market forecast analysis in order to estimate the existing market size and future opportunity for patient engagement software over the next 11 years. Based on multiple parameters, likely adoption trends and through primary validations, we have provided an informed estimate on the market size during the forecast period till 2035. 
• Detailed projections of the current and future opportunity within the patient engagement software market across different deployment options, such as cloud-based solution, on-premise and web-based solutions.
• Detailed projections of the current and future opportunity within the patient engagement software market across different type of solution offered, such as appointment management solutions, electronic health record integration solutions, patient education solutions, remote patient monitoring solution and other solutions.
• Detailed projections of the current and future opportunity within the patient engagement software market across different application area, such as financial health management, fitness and wellbeing, home health management, research and development, and social health management.
• Detailed projections of the current and future opportunity within the patient engagement software market across different end-user, such as healthcare providers, individuals, payers and other end-user.
• Detailed projections of the current and future opportunity within the patient engagement software market across various geographies, such as North America, Europe, Asia, Middle East and North Africa, and rest of the world.

Recent Developments in Patient Engagement Software Market

Several recent developments have taken place in the patient engagement software market. We have outlined some of these recent initiatives below. These developments, even if they took place post the release of our market report, substantiate the overall market trends that have been outlined in our analysis.

• In March 2026, Elsevier acquired Mytonomy, a SaaS platform that embeds patient education videos, content management, surveys, and communications into EHR workflows. It boosts personalized patient journeys, outcomes, and clinical efficiency for providers across channels.
• In March 2026, Fullspan Health evolved into a unified ecosystem revolutionizing patient engagement for healthcare. The platform features integrated capabilities including a dynamic content studio and AI-powered engagement tools, enabling life sciences partners to deliver personalized interactions and improve patient outcomes through advanced technology.
• In October 2025, Hello Patient, an AI conversational platform for patient engagement, raised $22.5 million in Series A funding led by Scale Venture Partners to expand product capabilities and nationwide reach in healthcare.

Author(s): Rishav Thakur, Ronit Sharma

Frequently Asked Questions

Question 1: What is patient engagement?

Answer: Patient engagement refers to the active involvement of patients in their own healthcare journey. It encompasses various strategies and technologies that empower patients to participate in decision-making, enabling them to access their medical information, schedule appointments, and communicate with healthcare providers. Effective patient engagement improves patient outcomes and enhances the overall healthcare experience.

Question 2: What are patient engagement software?

Answer: Patient engagement software is a technological tool used to enhance communication between patients and healthcare providers.

Question 3: What is the likely market size of the patient engagement software market?

Answer: The global patient engagement software market size is expected to be worth around USD 58 billion by 2035.

Question 4: What is the estimated growth rate (CAGR) of the patient engagement software market?

Answer: The global patient engagement software market revenue is anticipated to grow at a compound annual growth rate (CAGR) of 19.57%, during the forecast period 2024-2035.

Question 5: Which region is likely to hold the largest share in the patient engagement software market?

Answer: Currently, North America and Europe collectively hold 65% of the market share. However, in the long run, market in Asia is expected to grow at a relatively faster pace.

Question 6: Which application area currently accounts for the largest market share in the patient engagement software market?

Answer: At present, home health management segment captures the largest market share (45%) of the overall patient engagement software market.