Simriti Gupta is a passionate healthcare consultant and working as an Associate Principal at Roots Analysis. Having an experience of over eight years, she has worked across multidisciplinary subjects and honed her skills analytical and logical reasoning skills to provide valuable insights to clients. Her expertise lie in market research, consulting, and competitive intelligence. In her current role, she is actively engaged in leading the consulting efforts, managing client relations and research team. She has led multiple consulting projects, including market landscaping, business model analysis, supplier assessment. Since the early days of her career, she has supported in building and guiding the team to imbibe Roots core values. She completed her Bachelor of Technology from University of Institute of Engineering and Technology, Panjab University, a globally reputed university.