Asia-Pacific Women’s Digital Health

Asia-Pacific Women's Digital Health Market Share, Size, Industry Trends, Market Report by Type of Solutions, Therapeutic Application Areas and Asian Countries (China, Japan, India, South Korea, Singapore, Malaysia, and the Rest of Asia Pacific), till 2035

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Asia-Pacific Women’s Digital Health Market Analysis

The Asia-Pacific women's digital health market is estimated to grow at a CAGR of 19.3% during the forecast period. The market is likely to cross USD 3,770 million by 2035.

Asia-Pacific Women Digital Health Market Forecast

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The Asia-Pacific women's digital health industry is experiencing a transformative shift owing to the increasing adoption of technologies to empower women in managing general and reproductive health. In recent years, the escalating incidence of infectious and chronic diseases among women has underscored the requirement for innovative technologies that can assist in the early detection, management, and treatment of diseases in women. Notably, women are likely to experience reproductive health-associated concerns and general wellness concerns that cover post-pregnancy issues, obesity, anxiety, postpartum depression, HIV, breast cancer, cervical cancer, and osteoporosis.

As per the recent report of the Asia-Pacific Resource and Research Center for Women, every year nearly 265,884 Asian women are diagnosed with cervical cancer, and around 42,735 deaths have been reported from the disease. Considering the necessity of maintaining female reproductive, fertility and general health, various FemTech companies in Asia-Pacific are continuously investing in R&D to develop diagnostic tools, services, devices including smart wearable gadgets and applications to address women’s health issues. FemTech industry refers to the group of companies providing digital health solutions including diagnostic tools, devices and services to track and maintain women's health issues.

Further, several women’s health companies are gaining momentum in Asian countries through partnerships, educational programs and community building to educate women about health issues and benefits of using digital technologies to monitor health conditions on time. For instance, in the Q1 2023 series, FemTech Association of Asia entered into partnership with Women’s Health Innovation Series-Asia with an aim of bringing conferences on women's Health and FemTech to Southeast Asia. The purpose of this event is to collaborate with industrial leaders and offer them a platform for sharing their thoughts and showcasing technological advancements to develop digital health solutions for Asian markets. Further, the conference has also provided enormous investment and partnership opportunities across the Asian women’s digital health market for driving innovation. With ongoing efforts and initiatives taken by key industrial players to explore trends and opportunities in the Asia-Pacific women's digital health industry to deliver cost effective solutions, it is believed that the market will grow at a steady rate during the forecast period.

Asia-Pacific Women’s Digital Health Market Segmentation Insights

The research report presents detailed analysis of women’s digital health industry across various segments mentioned in the table below:

Asia-Pacific Women’s Digital Health Market: Report Attributes / Market Segmentations

Key Report Attributes


Historical Trend 2019-2023
Base Year 2023
Forecast Period 2024-2035
Market Size in Asia-Pacific (2024) USD 498 million
Market Size in Asia-Pacific (2035) USD 3,770 million
Based on Type of Solutions
  • Applications / Software 
  • Devices 
  • Services
Based on Therapeutic Application Areas
  • Fetal Health
  • General Wellness
  • Menstrual Cycle
  • Pelvic Care
  • Reproductive Health / Fertility
  • Other Therapeutic Areas
Distribution Based on Countries
  • China
  • India
  • Japan 
  • South Korea
  • Singapore 
  • Malaysia  
  • Rest of Asia-Pacific
Key Companies Covered in the
Asia-Pacific Women's Digital
Health Market
  • Fermometer
  • Halza
  • Hubble Connected
  • Maya Digital Health
  • Nuvo
  • Niramai
  • Vivant
  • Willow
(A complete list of key companies captured is available in the report)
PowerPoint Presentation
Customization Scope 15% Free Customization

Excel Data Packs (Complimentary)

  • Market Landscape
  • Product Competitiveness Analysis
  • Funding and Investment Analysis 
  • Partnerships and Collaborations 
  • Market Forecast and Future Opportunity Analysis

The aim of in-depth analysis on Asia-Pacific women's digital health market was to offer comprehensive information about the ongoing market evolutions, growth opportunities, and future scenarios to help stakeholders make an informed decision about investment in this field. We have also covered information about the estimated revolution of women's digital health tools in Asia-Pacific for the projected period 2024-2035. The market research report covers year-wise discussion over the current market scenario, emerging opportunities, and future growth that has been segmented across various regions as mentioned in the table above.

In order to depict the strength of our market analysis model and future uncertainties, we have covered three forecast scenarios over the conservative, base, and optimistic scenarios, predicting different records of industrial growth. Various insights represented in Asia-Pacific women's digital health market report have been held by detailed discussions with different industrial leaders and stakeholders. All the factual figures and images covered in the market report have been analyzed and sourced from primary research discussion and publicly available information.

Asia-Pacific Women’s Digital Health Market Share Insights

Applications Segment Dominate the Market

The Asia-Pacific women's digital health market revenue has been distributed across Applications / Software, Devices, and Services based on the type of solutions. Driven by the increasing adoption of advanced applications for managing reproductive health/fertility in women, the Asia-Pacific market is witnessing steady growth across different countries. The women's digital health app market in Asia-Pacific is estimated to reach around USD 3,593 million by 2035.

Apps for Reproductive Health / Fertility Accounts for Largest Share of the Market

The Asia-Pacific women’s digital health market is segmented into fetal health, general wellness, menstrual cycle, pelvic care, reproductive health / fertility, and other therapeutic areas. According to our projection, the women's digital health market in Asia-Pacific has been projected to grow at a steady rate owing to the increasing usage of apps, devices, and services for diagnosing and monitoring women's diseases. In terms of services, currently the Asia-Pacific women's digital health market holds 17% of the global WDH market share in 2024 and the trend is likely to change during the forecast period.

Asia-Pacific Women’s Digital Health Market Dynamics

The “Asia-Pacific Women’s Digital Health Market - Distributed by Type of Solutions (Applications / Software, Devices and Services), Therapeutic Application Areas (Fetal Health, General Wellness, Menstrual Cycle, Pelvic Care, Reproductive Health / Fertility, and Other Therapeutic Areas), and Asia-Pacific (China, Japan, India, Singapore, Malaysia and Rest of the World): Industry Trends and Regional Forecasts, Till 2035”. The market report covers a detailed analysis of the current and future market landscape, offering well-informed decisions on the growing opportunities and investment in Asia Pacific region of the global women's digital health market over the next decades. The study underlines an in-depth analysis, highlighting various industry stakeholders' diverse capabilities in this field.

Market Drivers: Increasing Health Awareness and Health Organization Support

The potential factors driving Asia-Pacific women's digital health solution market includes growing awareness about women's health issues and the importance of early diagnosis for managing diseases. Further, the widespread integration of smart technologies and tools to prioritize disease management in remote areas is a major driver contributing to the market's growth. The ongoing supportive initiatives from various industrial and non-industrial leaders established in the Asia-Pacific region for the development of advanced digital health solutions are driving the women's digital health solution industry in the region.

Market Restraints: Limited Access to Technology and Cultural Sensitivity

Data security and privacy are some significant challenges that impede the widespread adoption of women's digital health applications. Additionally, the limited access to technology in certain underserved or rural areas of Asian countries may restrict the market growth during the forecast period. Maintenance of cultural sensitivity in the context of women's digital health applications can be difficult due to the different cultural practices across diverse Asia-Pacific regions. Moreover, navigating complex regulatory guidelines related to healthcare data exchange, medical devices, and telehealth services across the Asia-Pacific region can be challenging.

Market Opportunities Analysis: Increasing Adoption of Fertility and Reproductive Health Technologies

The increasing usage of digital technologies and applications for disease monitoring provides significant opportunities for industrial stakeholders to drive growth in this field. Currently, researchers are emphasizing the development of fertility and pregnancy monitoring applications that offer features such as fertility insights, ovulation tracking, and pregnancy monitoring. These advanced applications cater to the emerging need for family planning and disease tracking. Further, integrating artificial intelligence for personalized healthcare insight is a potential opportunity for key industrial leaders. These women's health apps and devices can leverage artificial intelligence-based algorithms to provide tailored treatment plans.

Asia Pacific Women’s Digital Health Market: Category Wise Insight

The Asia-Pacific women's digital health market future outlook revolves around integrating telehealth services, artificial intelligence integration, and personalized health insight to offer powerful tools for reproductive health management.

Asia-Pacific Women’s Digital Health Market Insight: Based on Type of App / Software

The key players have developed various apps and software that can be utilized across multiple therapeutic applications, including reproductive health / fertility, menstrual cycle tracking, general wellness, pelvic care, and fetal health. Currently, with a targeted women population of 707.8 million, the adoption rate of reproductive health / fertility apps in China is likely to increase from 2.8% in 2024 to 4.6% by 2035. In Japan, the adoption rate of reproductive health / fertility apps will grow from 9.6% in 2024 to 15.6% by 2035. This can be attributed to the growing awareness among women about the adverse impact of diseases on overall health.

Dominance in Women’s Digital Health Market by Type of Applications

  • Apps for Menstrual Cycle: According to our recent studies on women's digital health market in Asia-Pacific, there is a surge in the demand for apps to track the menstrual cycle, specifically among women in fertility age. With a diverse women population in fertility age in China, accounting for 41%, and increasing penetration of telehealth in the menstrual cycle, the adoption rate of menstrual cycle monitoring apps will be around 6.0% in 2024. Further, the menstrual cycle apps market in India is anticipated to be worth USD 52.4 million in 2024.
  • Apps for General Wellness: The report also covers a detailed analysis of the general wellness app market in different regions of Asia-Pacific. According to our projection, with a targeted population of 3.45 million in Japan and increasing adoption of digital applications for the maintenance of overall health, the adoption rate of general wellness applications will increase from 3.4% in 2024 to 5.6% by 2035. In India, the general wellness app market is expected to reach 150 million by 2035, driven by the rising awareness about the importance of early diagnosis.
  • Apps for Fetal Health: Several fetal health applications have been developed to better understand fetal progress and associated issues during pregnancy. Driven by the increasing demand for health applications to track fetal growth, the adoption rate of fetal health apps in China will be 1.9% in 2024. In Japan, currently, the adoption rate of fetal health monitoring applications is estimated to be around 3.4% in 2024. Further, In Australia, the fetal health market is projected to be worth 309 million by 2035.

Dominance in Women’s Digital Health Solution Market Based on Type of Devices

Asia-Pacific women's digital health device market is estimated to hold 11% of the overall market share. Based on the devices, the market has been segmented into digital basal thermometers, HearBEAT, and fertility tracking devices. Currently, with a women population of 13.6 million, the adoption rate of digital basal thermometers is 1.5% in Australia. Further, the adoption rate of HeraBEAT is 0.5% in 2024, owing to the increasing demand for ovulation tracking devices.

Presently, 41% of women of fertility age have underscored the demand for fertility and menstrual cycle tracking devices to conceive naturally. The adoption rate of Mira Analyzer (Menstrual cycle tracking device) is estimated to be around 0.3% in 2024 and is poised to reach 0.6% by 2035. In China, with a women population of 707.8 million, the projected adoption rate of Elvie Trainer (General wellness tracking device) is estimated to be 0.1% in 2024.

Key Companies in the Asia-Pacific Women's Digital Health Market

Examples of key companies engaged in Asia-Pacific women’s digital health market (which have also been profiled in this market report; the complete list of companies is available in the full report) include Fermometer, Halza, Hubble Connected, Maya Digital Health, Nuvo, Niramai, Vivant and Willow.

This women's digital health market report includes an easily searchable Excel database of all the companies providing women's digital health products in Asia-Pacific.

Recent Developments in Asia-Pacific Women's Digital Health Market

Several recent developments have occurred in the Asia-Pacific women's digital health market. We have outlined some of these recent initiatives below. These developments, even if they took place post the release of our market report, substantiate the overall market trends outlined in our analysis.

  • In February 2023, Samsung Electronic partnered with Natural Cycles to integrate advanced temperature based cycle tracking into Samsung Watch 5 Series. 
  • In March 2023, The Weber Shandwick Collective (a leading communication firm) is aiming to expand its women's health solution offering to Asia-Pacific as a part of the company’s efforts to promote health equity. 
  • In May 2021, RO acquired Modern Fertility with an investment of USD 225 million to offer At-home fertility test kits.

Frequently Asked Questions

Question 1: How big is the market for women’s digital health in Asia-Pacific?

Answer: The Asia-pacific women’s digital health market size is estimated to be worth $ 3,770 million by 2035.

Question 2: What is the estimated market growth of the Asia-Pacific women's digital health market?

Answer: The Asia-Pacific women’s digital health market is expected to grow at a compounded annual growth rate (CAGR) of 19.3% from 2024-2035.

Question 3: Who are the leading companies in the Asia Pacific women’s digital health market?

Answer: Fermometer, Halza, Hubble Connected, Maya Digital Health, Nuvo, Niramai, Vivant and Willow.


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