Women's Digital Health Market

Women’s Digital Health Market by Type of Solutions, Therapeutic Application Areas, and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and North Africa): Industry Trends and Global Forecasts, 2022-2035

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Women's Health Market Overview

The women's digital health market is estimated to be worth $2.04 billion in 2022 and is expected to grow at compounded annual growth rate (CAGR) of 18.9% during the forecast period. Over the past few years, there have been several advancements in the field of digital health market; this has led to an increase in the adoption of digital healthcare solutions. Specifically, the outbreak of COVID-19 pandemic prompted people all over the world to rely on digital medium to receive healthcare remotely.

Females constitute 49.6% of the world’s total population and, in one of its reports, the US department of labor reported that females use digital health care solutions more than men. Further, in a recent survey, it was founded that the percentage of women adopting tele health platform rose from 13% to 38% post the outbreak of COVID-19. Currently, there are more than 100 marketed solutions focused on women’s digital health; these include applications, software and devices. Some of these solutions have also been approved by the USFDA for therapeutic applications in areas, such as reproductive health and menstrual health. It is worth noting that, NC° Birth Control, developed by Natural Cycles, was the first application to receive approval from US FDA in 2018; the application can be used as a method of contraception and helps in regularly tracking menstrual cycle. 

Several developers are actively engaged in the development of solutions related to women’s digital health. In fact, a number of start-ups focused on women’s digital health have been established in the last few years, indicating the growing interest in this sector. A variety of solutions, such as women’s health diagnostic devices, women’s health applications as well as digital services for women, primarily targeting reproductive health, menstrual health, pelvic floor care and fetal health, are being developed by digital women’s health solution providers. Owing to the fact that women’s digital health is a relatively niche field, extensive research and development is required in order to meet the existing unmet needs of women. Having said that, the domain has attracted significant attention from the investors and healthcare venture capitalists, which have invested close to USD 3 billion over the past few years, enabling the femtech business flourish.  Given the increasing research efforts and active involvement of investors, we expect a variety of applications and devices focused on improving women’s health to be developed, enabling the women’s digital health market to witness steady growth over the coming years.

This image highlights the context of Women Digital Health Market report. COVID-19 pandemic has transformed the way people access healthcare; specifically, the adoption of digital solutions has increased, allowing remote monitoring of health and improvement in overall quality of life of women across all age groups This image provides list of Solutions for Women’s Digital Health. Presently, more than 220 digital solutions are available / being developed by various players across the globe, for different therapeutic application areas related to women’s health This image presents current market landscape of Women Digital Health. Application / software solutions are the most popular type of solution being developed to offer reproductive and menstrual care in women’s digital healthcare domain

Key Companies in Women's Digital Health Market 

Examples of key companies engaged in women's digital health industry (which have also been profiled in this market report; the complete list of companies is available in the full report) include Garmin, Kindbody, LetsGetChecked, Maven Clinic, Ro and Willow Innovations. This women’s digital health market report includes an easily searchable excel database of all the companies providing women's digital health products, worldwide.

Recent Developments in Women's Digital Health Market

Several recent developments have taken place in the field of women digital health. We have outlined some of these recent initiatives below. These developments, even if they took place post the release of our market report, substantiate the overall market trends that have been outlined in our analysis.

  • In August 2023, Maven Clinic announced its expansion with Amazon aiming to support program across the world to strengthen their capabilities in reproductive endocrinologists, obstetricians, gynecologists, nutritionists, mental health providers, adoption coaches, and other care providers. 
  • In May 2023, Kindbody announced the addition of another USD 25 million to previously raised USD 100 million funding from Morgan Health with an aim to strength company’s growth. 
  • In March 2023, Kindbody raised USD 100 million funding from Perceptive Advisors with an aim to solidify its position as the largest women-owned fertility company. 

Scope of the Women's Digital Health Market Report

The “Women’s Digital Health Market by Type of Solutions (Applications / Software, Devices and Services), Therapeutic Application Areas (Fetal Health, General Wellness, Menstrual Cycle, Pelvic Care, Reproductive Health / Fertility, and Other Therapeutic Areas), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and North Africa): Industry Trends and Global Forecasts, 2022-2035” report features an extensive study on the current market landscape, offering an informed opinion on the likely future potential of women’s digital health solution providers, over the next decade. The study underlines an in-depth analysis, highlighting the diverse capabilities of various industry stakeholders engaged in this field.

This image highlights the geographical distribution of Women Digital Health Market. Companies involved in the development of solutions related to women’s digital health are well distributed across the globe; a significant number of start ups have emerged in this domain This image highlights the partnership activity undertaken by players engaged in Women Digital Health Market. The rising interest of stakeholders is reflected in the increasing number of partnerships established between various industry and non-industry players This image provides information on funding and investments received by Women Digital Health Solutions Developers. Several strategic investors and venture capital firms, having realized the opportunity within this segment, have collectively invested a sum of ~USD 2.9 billion, across 240+ funding instances

In addition to other elements, the report includes:

  • A detailed assessment of the overall market landscape of women’s digital health solution providers along with the information on their year of establishment, company size, location of headquarters, type of solution(s) offered (applications / software, devices and services). In addition to this, the chapter provides details on the type of solution(s) offered along with information on their current status of development, ratings, therapeutic application area, usage period with respect to pregnancy, purpose and end-users. 
  • Detailed profiles of key players engaged in the women’s digital health market (shortlisted on the basis of company size). Each profile features a brief overview of the company, its financial information (if available), details on the solution(s) offered, recent developments and an informed future outlook.A detailed analysis of the various funding and investments made since 2016, including venture capital financing, secondary offering, private placement, grant, debt financing and other equity in the companies focused on offering solutions for women’s digital health.
  • An analysis of the partnerships that have been established in this domain since 2015, covering commercialization agreements, distribution agreements, licensing and distribution agreements, product / technology integration agreements, product development agreements, service agreements, manufacturing agreements, R&D agreements, and product development and commercialization agreements.
  • An analysis of the start-ups / small players (established in the last ten years, with less than 50 employees) engaged in the women’s digital health market, featuring spider web representations based on several relevant parameters, such as number of solution(s) offered, therapeutic application areas, usage period with respect to pregnancy, details on funding (including funding amount, and evolution of investment activity) and partnership activity.
  • A detailed analysis of the global events attended by the participants, based on several relevant parameters, such as year of event, type of event platform, location of event, emerging focus areas, active organizers (in terms of number of events), active industry and non-industry participants, designation of participants, affiliated department of participant, active speakers (in terms of number of events). Additionally, the chapter highlights geographical mapping of the upcoming events.
  • A roadmap for the development of women’s digital health solutions, such as applications and devices considering various factors that impact pre-development, development and post-development process. It also highlights the current unmet needs in digital health solutions for women across different therapeutic application areas.

One of the key objectives of the report was to understand the primary growth drivers and estimate the potential opportunities in this market. We have provided an informed estimate of the evolution of women’s digital health market for the period 2022-2035. Our year-wise projections of the current and future opportunity have further been segmented across type of solution(s) (applications / software, devices and services offered / available), therapeutic application area (fetal health, general wellness, menstrual cycle, pelvic area, reproductive health / fertility and others) and key geographies (North America, Europe, Asia-Pacific, Latin America and Middle East and North Africa). In order to account for future uncertainties and to add robustness to our model, we have provided three forecast scenarios, namely conservative, base and optimistic scenarios, representing different tracks of the industry’s growth.

This image highlights the recent events undertaken and participated by stakeholders engaged in Women Digital Health Market. Both industry and non-industry players are actively participating in global events to discuss the research outcomes, opportunities and associated challenges existing in the women’s digital health domain This image describes a roadmap for the development of women’s digital health solutions. Women’s digital health solution developers have adopted varying strategies at different stages of development process; despite the ongoing efforts, certain areas of women’ health have high unmet need This image provides information on the current and future market trends and potential growth of Women Digital Health Market. With the rise in adoption of digital solutions among women, the overall market is anticipated to grow at an annualized rate of more than 17% over the next decade

The opinions and insights presented in the report were influenced by discussions held with several stakeholders in the industry. The report features detailed transcripts of interviews held with the following individuals (in alphabetical order):

  • Founder and Chief Executive Officer, Very Small Company, US
  • Chief Marketing Officer, Small Company, Israel
  • Co-Founder & Chief Operating Officer, Very Small Company, Spain

All actual figures have been sourced and analyzed from publicly available information forums and primary research discussions. Financial figures mentioned in this report are in USD, unless otherwise specified.

Frequently Asked Questions

Question 1: What is women’s digital health?

Answer: Women’s digital health encompasses the solutions developed by industry players and researchers, including mobile apps, software, diagnostic tools and wearables, specifically targeting female wellness and health.

Question 2: How big is the women’s digital health market?

Answer: The women’s digital health market size is estimated to be worth $2.04 billion in 2022.

Question 3: What is the projected market growth of the women’s digital health market?

Answer: The women’s digital health market is expected to grow at compounded annual growth rate (CAGR) of 18.9% during the forecast period 2022 - 2035.

Question 4: Who are the leading companies in the women’s digital health market?

Answer: Examples of key companies engaged in women's digital health market (which have also been profiled in this market report; the complete list of companies is available in the full report) include Garmin, Kindbody, LetsGetChecked, Maven Clinic, Ro and Willow Innovations.

Question 5: How many companies are currently engaged in the women’s digital health market?

Answer: Presently, over 200 companies are engaged in the women’s digital health market.

Question 6: How many digital solutions are currently marketed / under development by companie engaged in the women’s digital health market?

Answer: Presently, more than 225 digital solutions are marketed / being developed by companies engaged in the women’s digital health market.

Question 7: Which region is the hub for companies engaged in the women’s digital health market?

Answer: North America emerged as the hub for companies engaged in the women’s digital health market, with over 40% of the players established in the region.

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