Diet and Nutrition Apps Market

Diet and Nutrition Apps Market Overview

The diet and nutrition apps market is estimated to grow from USD 5.06 billion in 2024 to reach USD 6.13 billion in 2025 and USD 28.36 billion by 2035, representing a high CAGR of 16.6% during the forecast period.

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Diet and nutrition apps industry is witnessing an upward trajectory driven by the increasing health consciousness among global population. It is worth mentioning that nutrition-rich dietary habits play a significant role in managing weight, fighting against diseases and enhancing overall well-being.

These diet and nutrition apps offer customized dietary plans, monitor day-to-day dietary progress and track calorie intake to achieve health goals. Additionally, these apps are easy to access through smartphone, wearable devices and tablets, which further increases their adoption to maintain healthy diets.

It is worth mentioning that there is a surge in the incidence of lifestyle diseases, such as diabetes and obesity, which can benefit from diet plans. As per the stats published in World Obesity Atlas, nearly 1.6 million premature deaths from non-communicable diseases, such as heart stroke, diabetes and stroke have generally occurred due to obesity and being overweight annually. Thus, the rising prevalence of obesity has further necessitated the demand for advanced health management solutions.

Presently, the industry is highly consolidated with the launch of the latest nutrition apps and dietary management apps, which makes this market immensely competitive. HealthifyMe, MyfitnessPal, Noom and Cronometer are few of the top launched diet and nutrition apps that help in managing healthy diets.

Moreover, the market players are focusing on innovations and adding advanced features in their apps. For instance, in February 2025, MyFitnessPal announced the launch of new features namely Meal Planner which is specifically designed to make healthier meals effortlessly. Given the ongoing initiatives of industrial players, we believe that the market for diet and nutrition apps will continue to expand at a steady rate during the forecast period.

Diet and Nutrition Apps Market: Report Attributes

Key Report Attributes	Details
Historical Trend	Since 2020
Forecast Period	Till 2035
Market Size 2025	USD 6.13 Billion
Market Size 2035	USD 28.36 Billion
CAGR (Till 2035)	16.6%

One of the key objectives of the diet and nutrition apps market report was to estimate the current size, opportunity, and the market growth potential, over the forecast period, till 2035. We have provided informed estimates on the likely evolution of the market for the forecast period.

The global market analysis report also features the likely distribution of the current and forecasted opportunity within the market across various segments, such as type of app, type of platform, type of service, type of device, type of gender, type of age group, end users, geographical regions and leading players.

In order to account for future uncertainties associated with some of the key parameters and to add robustness to our model, we have provided three diet and nutrition apps market forecast scenarios, namely conservative, base, and optimistic scenarios, representing different tracks of industry’s evolution.

With the increasing adoption of smart wearables devices to manage overall health, the demand for diet and nutrition apps has significantly increased. Furthermore, the increasing launch of new applications and addition of innovative features are the key growth factors of the market.

Recent Developments in Diet and Nutrition Apps Market

Several recent developments have taken place in the field of diet and nutrition apps. We have outlined some of these recent initiatives below.

• In February 2025, Alma launches first artificial intelligence-powered nutrition companion app for smarter meal tracking and making personalized health meals.
• In February 2025, Lifesum launched an AI-powered nutrition tracker with meal tracking features. This new multimodal tracker helps users to quickly log on to meals via voice, photo, text and barcode.
• In February 2025, MyFitnessPal announced the acquisition of Intent (a leading personalized meal planning app) to empower community members to choose healthy meals and design personalized meal plans.

Diet and Nutrition Apps Market Segmentation Insights

The market report provides comprehensive information on app developers who are currently active across various segments of the industry as mentioned in the table below.

Diet and Nutrition Apps Market: Market Segmentation

Market Segmentation	Details
Type of App	Weight Loss / Gain Tracking Apps Calorie Counting Apps Meal Planning Apps Other Apps
Type of Platform	Android iOS Others
Type of Service	Paid (In App Purchase) Free
Type of Device	Smartphones Wearable Devices Tablets
Type of Gender	Male Female
Type of Age Group	Adults Teenagers Geriatric
End User	Fitness Centers Healthcare Industries Home Care Settings Other End Users
Geographical Regions	North America Europe Asia-Pacific Middle East and North Africa Latin America
Market In North America	US Canada Mexico
Market In Europe	France Germany Italy Spain UK Rest of Europe
Market in Asia-Pacific	China India Japan South Korea Rest of the Asia-Pacific
Market in Middle East and North Africa	Egypt Saudi Arabia United Arab Emirates
Market in Latin America	Argentina Brazil

Diet and Nutrition Apps Market Share Insights

Market Share by Type of App: Weight Loss / Gain Tracking Apps Segment Holds the Largest Share

• Based on type of app, the global market is segmented into weight loss / gain tracking apps, calorie counting apps, meal planning apps and other apps.
• According to our diet and nutrition apps market report, presently, weight loss / gain tracking apps segment holds the highest share (40%) of the market. This is potentially due to the growing incidence of obesity that necessitated the demand for weight management apps.
• However, it is worth noting that meal planning apps segment is likely to propel at a higher CAGR during the forecast period. The growing demand for diet and nutrition apps for healthy meal preparation is the key growth factor for this segment.

Market Share by Type of Platform: Android Platform is Dominating the Market

• This segment is further bifurcated across different type of platform, such as Android, iOS and others. According to diet and nutrition apps forecast, with a share of nearly 55%, presently Android segment holds the highest share. This is likely to be the result of the growing adoption of Android based smartphones and the high compatibility of diet and nutrition apps with Android platforms.
• It is important to highlight here that iOS segment also holds a substantial share of the market. This segment is expected to register a higher CAGR during the forecast period driven by the higher adoption of iPhones and iOS-based devices.

Market Share by Type of Service: Paid Segment Occupies the Highest Share

• This segment highlights the distribution of global market across different types of service, such as paid (in app purchase) and free.
• Among these, the paid (in app purchases) segment holds the largest share (over 55%) of the market for diet and nutrition apps. Factors, such as increasing disposable incomes and preferences for customized paid meal preparation plans to maintain good health are contributing to the highest share of this segment.
• It is interesting to highlight that the free segment is likely to register a higher CAGR during the forecast period. The growing availability of free applications for health management as well as unwillingness to spend on health apps are increasing the adoption of free diet and nutrition apps.

Market Share by Type of Device: Smartphones Segment Hold the Dominating Position

• On the basis of the type of device, the global market is segmented into smartphones, wearable devices and tablets. According to our diet and nutrition apps market analysis, presently smartphones segment occupies the highest share (66.38%) of the market. Smartphones are convenient to use and offer greater compatibility with nutrition and diet applications for health management.
• It is worth mentioning that this segment will continue to grow at a higher CAGR during the forecast period. This is potentially due to the ease of accessibility and high adoption of smartphone based health and nutrition apps to manage health conditions.

Market Share by Type of Gender: Female Segment Holds the Largest Share

• Based on the type of gender, the global market is segmented into male and female. According to our projection, currently female segment holds the highest share (55%) of the market. This can be attributed to the high adoption of diet and nutrition apps for women’s digital health management.
• Additionally, nutrition apps help to prepare personalized meals and offer insight for nutritional uptake to mitigate the concern of age-related weight gain issues, hormonal fluctuations and even pregnancy weight management guidance. Owing to the growing adoption, women segment will continue to expand at the fastest CAGR over the forecasted period.

Market Share by Type of Age Group: Adults Segment Holds the Largest Share

• The global market for diet and nutrition apps is further categorized based on the type of age group into adults, pediatrics and geriatrics. According to diet and nutrition apps industry analysis, adults segment holds the maximum share (over 60%) of the market. This is due to the growing adoption of nutrition apps for health management by adults.
• Diet and nutrition apps help adults in achieving health and fitness goals by offering more personalized dietary choices. Moreover, these apps provide timely insight into nutritional uptake which further helps in managing health precisely. It is worth noting that this segment will continue to dominate, expecting to register a higher CAGR during the forecast period.

Market Share by End User: Fitness Centers Segment Holds the Highest Share

• On the basis of end users, the global market is categorized into fitness centers, healthcare industries, home care settings and other end users. The fitness centers segment is currently holding the largest diet and nutrition apps market share (nearly 35%). Fitness centers are incorporating diet and nutrition apps to offer personalized healthy meal plans to their customers.
• Moreover, these applications comprise of exercise plan features to offer personalized coaching. Driven by the widespread adoption across fitness centers, this segment will continue to expand at a steady CAGR during the forecast period.

Market Share by Geographical Region: North America is Dominating the Market

• Based on the geographical region, the global market is segmented into North America, Europe, Asia-Pacific, Middle East and North Africa, and Latin America. According to our market analysis, North America is holding 38.5% share of the market, and the trend of dominance is likely to remain unchanged. Several factors, such as rising incidence of obesity and growing shift towards health applications for managing weight and overall wellbeing are contributing to the highest share.
• In Asia-Pacific, the market for diet and nutrition apps is likely to register a higher CAGR during the forecast period. Government initiatives to mitigate the concern of malnutrition and rising adoption of health apps to manage overall health are contribution to the lucrative growth of this region.

Diet and Nutrition Apps Market: Report Deliverables

Report Deliverables	Details
Excel Data Packs (Complimentary)	Available
Key Diet and Nutrition Apps Companies Profiled	Ate Lifesum MyNetDiary MyFitnessPal MyPlate Calorie Counter Noom Ovia Health PlateJoy SPOKIN YUMMLY (A complete list of companies captured is available in the report)
PowerPoint Presentation (Complimentary)	Available
Customization Scope	15% Free Customization

What are the Major Takeaways of Diet and Nutrition Apps Market

The “Diet and Nutrition Apps Market: Industry Trends and Global Forecasts, till 2035” market report features an extensive study of the current market landscape, market size, market share, market growth, market trends, market value, market forecast, market outlook, statistics, and future opportunities for diet and nutrition apps developers. The market research report lays emphasis on the diet and nutrition apps that are being developed. Key takeaways of the market report are briefly discussed below.

How is the Competitive Landscape of Diet and Nutrition Apps Market Fragmented?

Presently, the market for diet and nutrition apps is highly competitive, featuring the presence of several small, mid-sized and large industrial players. Majority of the market players are focusing on adding innovative features for meal tracking, meal preparation and custom exercise plans. In order to leverage a competitive edge, several market players are actively launching new apps for diet and nutrition.

It is worth noting that Cronometer stand as the top nutrition and diet tracking app of 2025. This nutrition tracking app excels in tracking over 80 micronutrients and calculating calorie tracking.

Market Size Analysis: What are The Emerging Opportunities for Diet and Nutrition Apps Developers?

In 2025, the global diet and nutrition apps market size is estimated to be valued at USD 6.13 billion and is poised to reach USD 28.36 billion by 2035, representing a CAGR of 16.6% during the forecast period. The market is driven by the rising awareness of healthy eating habits in maintaining overall health and disease prevention. Furthermore, the key opportunities include growing focus on personalized nutrition, integration of wearable technology and AI technologies to analyze users data and offering predictive insight to tailor meals.

What are the Key Drivers of Market for Diet and Nutrition Apps?

Increasing Health Consciousness and Prevalence of Chronic Conditions by Adopting Diet App for Managing Diabetes with Carb Counting

The demand for diet and nutrition apps has increased due to the rising awareness of healthy lifestyle and incidence of chronic conditions. Notably, patients with chronic conditions, such as diabetes, obesity and other metabolic associated disorders can benefit from a customized dietary plan. Furthermore, diet and nutrition apps are widely adopted by pregnant women to keep a track on nutrient intake, and for personalized dietary recommendation, leading to healthy pregnancy. Thus, increasing usage of diet and nutrition apps across various health applications is fueling the market growth.

What are the Key Challenges in Diet and Nutrition Apps Industry?

Data Privacy Concerns and Limited Period User Engagement

Nutrition and dietary apps collect patients’ sensitive information to generate custom meal plans. The collection of data from multiple sources and sharing on networks raises a concern of data privacy and safety of patient information. Additionally, several users stop using dietary and nutrition apps once their goals are achieved. This limited period user engagement may hinder the market progress during the forecast period.

What Are the Top Diet and Nutrition Apps Market Trends?

Integration of AI For More Personalized Experience and Adoption of Digital Devices

Despite challenges, the market seems to grow unprecedently driven by the growing technological innovations and adoption of wearable medical devices to achieve fitness goals. The market players are emphasizing the integration of artificial intelligence and machine learning to enhance personalized experience. Furthermore, the focus will be the development of more convenient and easier to access nutrition tracking apps for patients, fitness enthusiast and pregnant women to maintain overall health.

Top Launched AI-Powered Diet and Nutrition Apps in 2025

Diet and nutrition tracking app industry has bloomed significantly driven by the growing popularity across global population. The preferences for personalized diet to achieve fitness goals and fight against chronic conditions has further fueled the adoption of nutrition tracking apps. Notably, 2025 has brought a lot of remarkable innovations in this industry including launch of AI-powered diet and nutrition apps, few of them are listed below.

• Alma: This newly launched nutrition app powered by AI helps to plan your meals by using simple voice commands, barcode scanning, snap a picture and text.
• HealthifyMe: This app features Ria (an Ai nutritionist) that helps to create tailored diet plans and dietary suggestions on the basis of health data. HealthifyMe can easily be integrated with smartphones and wearable devices for seamless tracking.
• MyFitnessPal: This renown tracking app recently collaborated with Tribe AI to integrate with Generative AI for personalized diet plans. This partnership significantly offers AI-powered voice logging to record meals, personalized recipes and nutrition tracking.

Diet and Nutrition Apps Market Report Coverage

The market report presents an in-depth analysis, highlighting the capabilities of various stakeholders in the diet and nutrition apps industry, across different geographies. Amongst other elements, the market report includes:

• An Infographic Executive Summary
• Market Landscape of Diet and Nutrition Apps Developer
• Company Competitiveness Analysis
• Company Profiles
• SWOT Analysis
• Market Impact Analysis
• Market Forecast Analysis

From the Author’s Desk

Author’s View on Diet and Nutrition Apps Market

The market for diet and nutrition apps is highly progressive due to the widespread adoption across the global population. Furthermore, the industrial players are encouraging the integration of AI and machine learning technologies to offer more personalized experience to the users to manage health conditions. Additionally, the increasing government initiatives to enhance nutrition tracking to fight against malnutrition is further accelerating the adoption of diet and nutrition apps, anticipated to be a key driver for the market.

Glossary

• Diet and Nutrition App: A diet and nutrition app is a form of mobile friendly applications specifically designed to help individuals manage their dietary habits, track nutritional intake and achieve fitness goals, such as weight loss.
• Meal Planning App: These are special applications for meal planning and tracking based on patients’ health information.
• Diet Planner App: The diet and nutrition apps enable users to track their nutrition level, calorie intake, and optimize diets for ideal weight management.