Precision Farming Market

Precision Farming Market: Industry Trends and Global Forecasts, Till 2035: Distribution by Type of Offering (Hardware, Software and Services), Type of Hardware (Sensors, Drones, Monitoring Devices, and Automation Controllers), Application of Hardware (Yield and Soil Monitoring, Field Mapping, Crop Scouting, and Weather Tracking and Forecasting), Deployment Model (Cloud-based, Web-based and On-premises), Application of Software (Weather Tracking and Forecasting, Variable Rate Application (VRA), Inventory Management, Farm Labor Management, Irrigation Management and Financial Management), Type of Services Offered (Installation and Consultation Services, Climate Information Services and Supply Chain Management Services), Type of Technology (Guidance System, Variable Rate Technology (VRT) and Remote Sensing), Farm Size (Small Size Farms, Medium Size Farms and Large Size Farms), and Geography (North America, Europe, Asia-Pacific, Latin America and Middle East and North Africa)

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Precision Farming Market Size & Share

The global precision farming market size is estimated to grow from USD 10.43 billion in 2024 to USD 27.29 billion by 2035, growing at a CAGR of 9.1%, during the forecast period. The new research study consists of industry trends, detailed market landscape analysis, market impact analysis, partnerships and collaborations, funding and investment analysis, and start-up indexing. The precision farming market growth over the next decade is likely to be the result of increasing adoption of digital farming technology.

Precision Farming Market, by Type of Technology, 2024-2035 (USD Billion)

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Precision farming, also known as precision agriculture, is a management strategy that uses data generated using advanced sensors and analysis tools to improve crop yields and make informed decisions for sustainable agricultural production.

According to the United Nations, the global population is expected to reach 10 billion by 2050; thereby resulting in an increasing burden on the agricultural industry to keep up with the growing demand, without compromising on the quality of crop yield. This has compelled a fundamental shift from conventional agricultural practices to precision farming.

Precision agriculture is a farming management concept that has emerged as a promising alternative to mitigate a number of concerns related to disadvantages of conventional farming operations, such as labor intensive practices, uncertain weather changes, poor yield quality, reduced crop productivity, wastage of water, fertilizers and pesticides, and environmental impact. Based on an article “Every Sector is a Software Sector: Agriculture” published by software.org BSA Foundation, if precision farming technologies are adopted globally at full potential it may reduce the food price by 50%, reduce water consumption by 30% and increase the crop yield by 67%.

Precision farming is part of the broader sustainable farming market, which also includes agricultural drones, agricultural biologicals (including biopesticides, biofertilizers and biostimulants), farm robots and more. It involves incorporation of various advance technologies, hardware and software, such as sensors, drones, autonomous devices, global positioning systems (GPS), global navigation satellite system (GNSS), variable rate technology (VRT), remote sensing, robotics, artificial intelligence and machine learning in order to observe, measure and respond to variability in crop field.

Precision farming leans on cloud computing to analyze and store agriculture data collected by cloud-connected sensors. These sensors continuously monitor soil and crop parameters, such as moisture, pH, protein content, nutrients and temperature. Further, the real time data gathered from the crop field is analyzed using machine learning algorithms. The processed data provides results on various parameters of cropland to farmers which helps them to develop a better understanding of crop conditions and make informed decisions related to farm operations.

The purpose of technologies used in precision farming is to ensure that soil and crop receive exact amount of water and nutrients for optimum health and productivity. Moreover, the precision farming technologies are used to reduce overuse of water, fertilizers and pesticides which increases crop yields and reduce costs. Owing to benefits offered by these technologies many farmers in various regions have significantly adopted precision agriculture. It is worth highlighting that implementation of digital farming technology is expected to revolutionize current agricultural practices and provide lucrative opportunities to the players in precision agriculture market in the near future.

Precision Farming Market Share Insights

The precision farming market research report presents an in-depth analysis of the various stakeholders that are involved in the global precision farming industry, across different segments, as defined in the table below:

Precision Farming Market: Report Attributes / Market Segmentations

Key Report Attribute Details
Historical Trend 2018-2023
Base Year 2023
Forecast Period 2024-2035
Market Size Value in 2024 $ 10.43 billion
Growth Rate CAGR of 9.1% from 2024 to 2035
Type of Offering
  • Hardware
  • Software
  • Services
Type of Hardware
  • Sensors
  • Drones
  • Monitoring devices
  • Automation Controllers 
Application of Hardware
  • Yield and Soil Monitoring
  • Field Mapping
  • Crop Scouting
  • Weather Tracking and Forecasting
Deployment Model
  • Cloud-based
  • Web-based
  • On-premises
Application of Software
  • Weather Tracking and Forecasting
  • Variable Rate Application (VRA)
  • Inventory Management
  • Farm Labor Management
  • Irrigation Management
  • Financial Management
Type of Services Offered
  • Installation and Consultation Services
  • Climate Information Services
  • Supply Chain Management Services
Type of Technology
  • Guidance System
  • Variable Rate Technology 
  • Remote Sensing
Farm Size
  • Small Size Farms
  • Medium Size Farms
  • Large Size Farms
Geography
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and North Africa
Leading Precision Farming Market Players
  • 360 Yield Center
  • Ag Leader Technology
  • AgJunction
  • Capstan Ag Systems
  • Deere & Company
  • DICKEY-john 
  • Evvos
  • Graham Planter 
  • Grownetics
  • Hexagon Agriculture
  • Instacrops 
  • Massey Ferguson
  • METER Group
  • O’Connors 
  • Precision Planting
  • Prointegra
  • SurePoint Ag Systems
  • Synelixis Solutions
  • Trimble

(Full list of 90+ companies captured is available in the report) 

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  • Market Landscape Analysis
  • Partnership and Collaborations
  • Funding and Investment Analysis
  • Start-up Indexing
  • GeoInt Opportunity Analysis
  • Market Size and Opportunity Analysis

One of the key objectives of this market report was to estimate the current market size, opportunity and the future growth potential of the precision agriculture market, over the forecast period. Based on multiple parameters, likely adoption trends and through primary validations, we have provided an informed estimate on the market evolution during the forecast period 2024-2035. 

The market report also features the likely distribution of the current and forecasted opportunity within the market across various segments, such as type of offering (hardware, software and services), type of hardware (sensors, drones, monitoring devices, and automation controllers), application of hardware (yield and soil monitoring, field mapping, crop scouting, and weather tracking and forecasting), deployment model (cloud-based, web-based and on-premises), application of software (weather tracking and forecasting, variable rate application (VRA), inventory management, farm labor management, irrigation management and financial management), type of services offered (installation and consultation services, climate information services and supply chain management services), type of technology (guidance system, variable rate technology (VRT) and remote sensing), farm size (small size farms, medium size farms and large size farms), and geography (North America, Europe, Asia-Pacific, Latin America And Middle East And North Africa). 

In order to account for future uncertainties associated with some of the key parameters and to add robustness to our model, we have provided three precision farming market forecast scenarios, namely conservative, base, and optimistic scenarios, representing different tracks of the industry’s evolution.

The opinions and insights presented in the precision farming market report were influenced by discussions held with stakeholders in the industry. The report features detailed transcripts of interviews held with the following industry stakeholders:

  • Founder and Chief Executive Officer, Small Company, India
  • Chief Executive Officer and Director, Small Company, India
  • Co-Founder and Director, Small Company, Netherlands
  • Chief Executive Officer, Large Company, Japan
  • Business Manager, Mid-sized Company, India 
  • Sales Manager, Small Company, India 

Further, all actual figures have been sourced and analyzed from publicly available information forums and primary research discussions. Financial figures mentioned in this market report are in USD, unless otherwise specified.

Precision Farming Market Key Segments

Market Share by Type of Offering

The global precision agriculture hardware market is segmented into different types of hardware, such as sensors, drones, monitoring devices and automation controllers. The automation controllers captures majority share of the market in 2024, which is unlikely to change in the coming years. This can be attributed to the high price of automation controllers in precision farming for a multitude of applications, including robotic weeding, spot irrigation and spot spray of pesticides, weedicide, fertilizers.

Market Share by Application of Hardware

The precision farming hardware market is segmented into different applications of hardware, such as weather tracking and forecasting, yield and soil monitoring, field mapping, and crop scouting. It is worth highlighting that crop scouting segment is likely to grow at a higher CAGR (11%) in the coming years as compared to other application of precision farming in precision farming market.

Market Share by Deployment Model

The precision agriculture software market is segmented into different deployment models, such as cloud-based, web-based and on-premises. The cloud-based segment occupies the highest share in 2024, which is unlikely to change in the coming years. It is worth highlighting that the cloud-based segment is likely to grow at a higher CAGR (12.8%) in the coming years in precision farming software market.

Market Share by Application of Software

The precision agriculture software market is segmented into different applications of software, such as weather tracking and forecasting, variable rate application (VRA), inventory management, farm labor management, irrigation management and financial management. The variable rate application (VRA) captures majority share of the market in 2024, which is unlikely to change in the coming years. This can be attributed to the increasing adoption of variable rate technology in precision farming for a multitude of applications. Further, variable rate application is anticipated to grow at a highest CAGR (11.4%), during the forecasted period.

Market Share by Type of Services Offered

The precision farming services market is segmented into different types of services offered, such as installation and consultation services, climate information services and supply chain management services. It is worth highlighting that climate information services segment is likely to grow at a higher CAGR (11%) in the coming years in the precision farming services market.

Market Share by Type of Technology

This segment highlights the distribution of the precision farming market across different type of technology, such as guidance system, variable rate technology and remote sensing. The guidance system market which includes technologies such as GPS, GNSS, GIS holds the largest precision farming market share in 2024, whereas the remote sensing segment is likely to capture a major share of the market in 2035. 

Market Share by Farm Size

The global precision farming industry is segmented into different farm size, such as small size farms, medium size farms and large size farms. It is worth highlighting that large size farms segment captures the highest share in the precision farming market owing greater access to credit and higher labor costs to bear.

Market Share by Geography

This segment highlights the distribution of the precision farming market across various geographies, such as North America, Europe, Asia-Pacific, Latin America and Middle East and North Africa. According to our projections, North America captures the major share (45%) of the precision farming market, and this trend is unlikely to change in the future. It is worth highlighting that the precision farming market in Asia-Pacific is expected to grow at a relatively healthy CAGR (13%), during the forecast period, 2024-2035.

Precision Farming Market: Key Insights

The “Precision Farming Market, Industry Trends and Global Forecasts, till 2035: Distribution by Type of Offering (Hardware, Software and Services), Type of Hardware (Sensors, Drones, Monitoring Devices, and Automation Controllers), Application of Hardware (Yield and Soil Monitoring, Field Mapping, Crop Scouting, and Weather Tracking and Forecasting), Deployment Model (Cloud-based, Web-based and On-premises), Application of Software (Weather Tracking and Forecasting, Variable Rate Application (VRA), Inventory Management, Farm Labor Management, Irrigation Management and Financial Management), Type of Services Offered (Installation and Consultation Services, Climate Information Services and Supply Chain Management Services), Type of Technology (Guidance System, Variable Rate Technology (VRT) and Remote Sensing), Farm Size (Small Size Farms, Medium Size Farms and Large Size Farms), and Geography (North America, Europe, Asia-Pacific, Latin America and Middle East and North Africa)” report features an extensive study of the current market landscape, market size, market share, market analysis and future opportunities for the precision farming companies. The market report highlights the efforts of several precision farming hardware, Software and Services providers engaged in this rapidly emerging segment of the agricultural industry. Key takeaways of the precision farming market report are briefly discussed below.

Need of Precision Farming Technologies in Agricultural Industry 

Traditional food production operations are responsible for the largest share of CO2 emissions worldwide. Conventional agriculture methods involves use of heavy machinery used in farming, where farmers use more than six gallons of diesel fuel per acre each year. This contributes to the excessive CO2 emissions creating adverse effects on environment. 

Moreover, farming consumes more than 70% of the world’s fresh water supplies and around 60% of water is wasted due to overuse, runoff and contamination, thereby leading to severe water scarcity. Further, it is important to highlight that 90% of the crop losses are due to uncertain weather conditions. In addition, as a direct consequence of consistently growing food demand and the aforementioned challenges, there is a need for solutions that help in establishment of farming operations that mitigates these risks associated with conventional farming practices.

Advantages of Precision Farming over Traditional Methods

Innovations in precision agriculture have the potential to significantly increase yields, reduce costs, and broaden the scope of what can be accomplished in the agricultural sector, in addition to helping farmers cultivate, feed, harvest, and distribute food more efficiently. Research suggests that the GPS-guided farm equipment and environment-friendly precision farming technologies use 40% less fuel which contributes to fewer greenhouse gas emissions and lower fuel costs as compared to conventional methods. Further, using precision agriculture technologies that measure and deliver the precise dose of herbicide and pesticide (based on the actual requirement of crop) reduces the overuse of the chemicals. Furthermore, advanced weather analytics, new satellite imagery, and smarter soil sensors are helping farmers to grow more crops efficiently and by reducing water consumption by 20-30%.

Competitive Landscape of Precision Farming Market

The precision agriculture market landscape features the presence of 305 hardware systems that are offered for precision farming, which have been developed by various industry stakeholders to enable the digitalization in agriculture industry. It is worth mentioning that most of the hardware systems (70%) used for precision farming have displays as type of monitoring device.

Further, the current precision farming market landscape features the presence of over 90 players that have the required expertise to develop and manufacture precision farming hardware for agriculture practices. Overall, the market appears to be dominated by small and mid-sized precision farming hardware providers, which is indicative of the fact that this domain is currently evolving and offers opportunities for innovation and growth among diverse players. In terms of the location of headquarters, over 42% of the precision farming hardware providers are based in North America, followed by Europe (36%), Asia-Pacific (14%) and rest of the world (8%).

Precision Farming Market Trends: Strategic Partnerships Driving Technological Advancements in Precision Farming Tools

In the past four years, 150 partnerships and collaborations have been inked between several stakeholders in the precision agriculture market, indicating the substantial efforts made by such players to expand their existing product portfolio. It is worth mentioning that majority (31%) of partnerships were inked in 2023. Further, primarily due to the growing initiatives taken by players to develop efficient technologies for farming, product / technology integration agreement emerged as the most popular type of partnership model adopted by players in the field of precision farming. For instance, in January 2024, Farmers Edge, a Canada based company entered into a service alliance with LTIMindtree in order to launch of the Farmers Edge Innovation Lab (FEIL) in Mumbai to promote precision farming systems and sustainable farming in India.

Precision Farming Market Trends: Increase in Funding Activity Reflect the Rising Interest

It is important to note that over USD 13.2 billion have been invested by various investors across the globe in companies in the precision agriculture market. These companies raised majority of the funds through venture series rounds, followed by the capital raised through other equity rounds. In June 2023, Omnivore raised an amount of USD 150 million. In addition, Stable has raised a total of USD 107 million from two funding instances; of which, all the instances were of venture capital.

Precision Farming Market Size: Developments in Precision Agriculture Technology to Drive Market Growth

The global market opportunity for precision farming market is estimated to be more than USD 10.43 billion in 2024. Driven by the rapidly increasing population, rising demand for food and various advantages of precision farming over traditional agriculture practices, the precision farming market is anticipated to grow at CAGR of 9.1% during the forecast period 2024-2035. The market growth is primarily fueled by increasing popularity and adoption of wireless sensor, IoT, GPS systems, advanced tools like drones, automatic machinery and robots, facilitating data-driven decision-making for farmers.

North America Holds the Largest Share of the Precision Farming Market

Presently, North America captures over 25% of the market share of the overall precision agriculture market. Although these technologies can enable optimal agricultural efficiency, they also come with a hefty price tag, which has limited the adoption and customer base to the large farmers. A weather sensor may cost between $1,500-$2,000 this present an opportunity for the companies to provide cost efficient options or financing options to such small-scale farmers.  Further, it is worth highlighting that, owing to the rising demand for precision farming solutions, increased investments and launch of affordable options, the market in Asia-Pacific is likely to grow at a higher CAGR (13%) as compared to other regions in the coming years.

Key Players in the Precision Agriculture Market

Examples of key players involved in the precision farming industry (which have also been captured in this market report, arranged in alphabetical order) include 360 Yield Center, Ag Leader Technology, AgJunction, Capstan Ag Systems, Deere & Company, DICKEY-john, Evvos, Graham Planter, Grownetics, Hexagon Agriculture, Instacrops , Massey Ferguson, METER Group, O’Connors, Precision Planting, Prointegra, SurePoint Ag Systems, Synelixis Solutions and Trimble. This market report includes an easily searchable excel database of all the precision farming companies offering hardware.

Precision Farming Market Report Coverage

The precision agriculture market report presents an in-depth analysis, highlighting the capabilities of various service providers in this market, across different segments. Amongst other elements, the precision farming market report includes:

  • A preface providing an introduction to the full report, Precision Farming Market, Till 2035.
Precision Farming Market List Precision Farming Market Application Precision Farming Market Competitor Analysis
  • An outline of the systematic research methodology adopted to conduct the study on precision farming industry, providing insights on the various assumptions, methodologies, and quality control measures employed to ensure accuracy and reliability of our findings.
  • An overview of economic factors that impact the overall precision farming industry, including historical precision farming market trends, currency fluctuation, foreign exchange impact, recession, and inflation measurement.
  • An executive summary of the insights captured during our research. It offers a high-level view on the current landscape of precision farming hardware and software solutions and its likely evolution in the mid-long term.
  • A brief overview of precision farming and historical timelines of the key events in this domain. It further includes a detailed discussion on the various components, tools and technologies that support precision farming. It concludes by presenting the applications and future perspectives associated with precision farming.
  • A detailed overview of current market landscape of precision farming hardware featuring a detailed analysis based on several relevant parameters, such as , type of monitoring device (display, handheld mobile devices / handheld computers and drones), type of sensor (temperature sensor, water sensors, soil sensors, climate sensors and other sensors), type of automation controllers (irrigation controller, driverless tractor and others), type of technology used (Guidance System, variable rate technology (VRT) and remote sensing), Guidance System (GPS / GNSS, GIS and both) integrated technology / approach (artificial intelligence / machine learning, internet of things and big data), application area (weather tracking, yield monitoring, soil monitoring, weather forecasting, crop scouting, field mapping and others) and additional capabilities offered (data gathering, automation and data analysis). Further, the chapter also presents a detailed analysis of the companies providing precision farming hardware, based on several relevant parameters, such as year of establishment, company size (in terms of number of employees), location of headquarters, number of hardware offered, type of company (private and public) and additional services offered (installation and consultation services, supply chain management services and climate information services).
  • An overview of few precision farming software providers. It features a detailed analysis of these companies, based on several relevant parameters, such as deployment model (cloud-based, web-based and on-premises), year of establishment, company size (in terms of number of employees), location of headquarters, number of software offered.
  • Elaborate profiles of prominent players (companies offering more than four precision farming hardware and established before 1990) engaged in providing hardware, software and services for precision farming. Each company profile features a brief overview of the company (including year of establishment, number of employees, location of headquarters, leadership team), financial information (if available), product portfolio and details related to its recent developments and an informed future outlook.
  • Brief profiles of prominent players (companies offering more than four precision farming hardware and established post-1990) engaged in providing hardware, software and services for precision farming. Each profile features details on the company headquarters, year of establishment, number of employees, leadership team, number of hardware, software in portfolio, additional services offered by the company in the field of precision farming. Furthermore, each profile features details on the type of hardware, type of technology used, application area and additional capabilities.
  • An insightful analysis featuring information on recent partnerships inked between stakeholders engaged in global precision farming market, based on several relevant parameters, such as year of partnership, type of partnership, most active players (in terms of number of partnerships inked) and regional distribution of partnership activity, during the period 2020-2024.
  • An analysis of funding and investments received by players in precision farming market, during the period 2019-2024, including grants, seed funding, venture capital investments, initial public offering, secondary offerings, private placements, debt financing and other equity.
  • An analysis of start-ups (established after 2015) engaged in this domain of precision farming, based on several relevant parameters, such as supplier strength, product portfolio strength, financial support, investor strength and partnership activity.
Precision Farming Market Partnership Precision Farming Market Funding Precision Farming Market Type of Hardware
  • A detailed GeoInt opportunity analysis which aims to assist stakeholders in recognizing high-potential markets for strategic growth within precision farming. The primary purpose of this analysis is to develop a better understanding of the current scenario of precision farming industry in various countries and identify countries that possess greater opportunities and potential for easy implementation and adoption of precision farming. The analysis presents various countries on a chart, based on various relevant parameters, such as, historical trends of agriculture sector of a country and crop production land on which precision farming is currently adopted. Further, it presents ease of implementation of precision farming technologies which considers various key parameters that are expected to highly impact the wider adoption of digitalization in the field of precision farming.
  • An in-depth analysis of the factors that can impact the growth of precision farming market. It also features identification and analysis of key drivers, potential restraints, emerging opportunities, and existing challenges. 
  • A detailed estimate of the current market size, opportunity and the future growth potential of the precision agriculture market over the next decade. Based on multiple parameters, such as likely adoption trends and through primary validations, we have provided an informed estimate on the market evolution during the forecast period 2024-2035. The report also features the likely distribution of the current and forecasted opportunity within the precision farming industry. Further, in order to account for future uncertainties and to add robustness to our model, we have provided three forecast scenarios, namely conservative, base, and optimistic scenarios, representing different tracks of the precision farming market growth.
  • Detailed projections of the current and future precision farming market size across various type of offering, such as hardware, software and services.
  • Detailed projections of the current and future precision farming hardware market size across various type of hardware, such as sensors, drones, monitoring devices and automation controllers.
  • Detailed projections of the current and future precision farming hardware market size across various application of hardware, such as yield and soil monitoring, field mapping, crop scouting, and weather tracking and forecasting.
  • Detailed projections of the current and future precision farming software market size across various deployment model, such as cloud-based, web-based and on-premises.
  • Detailed projections of the current and future precision farming software market size across various application of software, such as weather tracking and forecasting, variable rate application (VRA), inventory management, farm labor management, irrigation management and financial management.
  • Detailed projections of the current and future precision farming services market size across various type of services offered, such as installation and consultation services, climate information services and supply chain management services.
  • Detailed projections of the current and future precision farming market across various type of technology, such as guidance system, variable rate technology and remote sensing.
  • Detailed projections of the current and future precision farming market size across various farm size, such as small size farms, medium size farms and large size farms.
  • Detailed projections of the current and future precision farming market size across various geographies, such as North America, Europe, Asia-Pacific, Latin America and Middle East and North Africa. 
Precision Farming Market Deployment Model Precision Farming Market Geography Precision Farming Market Movement Analysis

Recent Developments In The Precision Farming Market

Several recent developments have taken place in the market, some of which have been outlined below. These developments substantiate the overall market trends that have been outlined in our analyses.

  • In January 2024, the US-based BURRO raised a venture series round amounting to USD 24 million. The funding round was led by Catalyst Investors and Translink Capital. The company aims to use this amount to develop autonomy and robotics for agriculture sector.
  • In January 2024, Deere & Company entered into product / technology utilization agreement with SpaceX in order to provide cutting-edge satellite communications (SATCOM) service to farmers.
  • In January 2024, Capstan Ag Systems launched new spray nozzle system for precision agriculture applications, the Synchro.
  • In July 2023, Deere & Company acquired Smart Apply to strengthen its technology and product portfolio and offer its customers an unrivalled intelligent spray control system. 

Author(s): Ronit Sharma, Nancy Kapila and Mahek Saini 

Frequently Asked Questions

Question 1: What is precision farming?

Answer: Precision farming, also known as precision agriculture, is an approach of farming that uses various advanced technology, automated farm equipment and data analytics to optimize crop yields and reduce waste, while minimizing the impact on the environment.

Question 2: How big is the precision farming industry?

Answer: The global precision farming market size is estimated to grow from USD 10.43 billion in 2024 to USD 27.29 billion by 2035.

Question 3: What is the outlook for precision agriculture?

Answer: The global precision farming market is anticipated to grow at CAGR of 9.1% during the forecast period 2024-2035.

Question 4: What is the regional market share of the precision farming market?

Answer: North America captures 25% of the precision farming market share.

Question 5: What is the key trend in precision farming market?

Answer: Advanced tractors with mounted GPS and sensors, Internet of Things (IoT), big data, artificial intelligence, and machine learning are the key trend driving precision farming market.

Question 6: How many farmers use precision agriculture?

Answer: Currently, around 20% of the farmers across the world are using precision farming technologies for agriculture practices.

Question 7: What are the problems with precision farming?

Answer: Farmers face challenges with the high cost associated with the equipment and software. Additionally, training needs create a challenge in the market.

Question 8: Who are the key players in the precision farming market?

Answer: 360 Yield Center, Ag Leader Technology, AgJunction, Capstan Ag Systems, Deere & Company, DICKEY-john, Evvos, Graham Planter, Grownetics, Hexagon Agriculture, Instacrops, Massey Ferguson, METER Group, O’Connors, Precision Planting, Prointegra, SurePoint Ag Systems, Synelixis Solutions and Trimble.

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