Probiotics Market

Probiotics Market (Distribution by Products (Probiotic Food and Beverages, Probiotic Dietary Supplements, Animal Feed and Other Sources), by Ingredients (Bacteria and Yeast), by End User (Human Probiotics and Animal Probiotics), by Distribution Channel (Hypermarkets / Supermarkets, Pharmacies / Drugstores, Specialty Stores, Online Stores and Other Distribution Channels) and Key Geographical Regions (North America, Europe, Asia-Pacific, Middle East and North Africa and Latin America): Industry Trends and Global Forecasts, 2023-2035

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Probiotics Market Overview 2023-2035

The global probiotics market is a growing industry, with significant potential for expansion. The probiotics industry is centered around live microorganisms that are intended to have health benefits when consumed or applied to the body.

Probiotics are live microorganisms that can provide health benefits when consumed. They are often referred to as good bacteria in the gut and can compete with bad bacteria to support a healthy digestive system. Probiotics can be found in various sources, such as fermented foods like yogurt and sauerkraut, dietary supplements, and beauty products. Probiotics are identified by their specific strain, including the genus, species, subspecies and an alphanumeric strain designation. The seven core genera of microbial organisms most often used in probiotic products are Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, Enterococcus, Escherichia, and Bacillus. The potential health benefits of probiotics are the focus of a great deal of scientific research, with studies investigating their use to prevent or treat various health conditions. Their health benefits are attributed to their ability to create a balance in a healthy digestive system. However, not all probiotics are equally beneficial, as different strains perform separate functions and produce different benefits in the body. Additionally, the safety of probiotics is a consideration, especially for individuals with serious underlying health conditions, and it is recommended to consult a healthcare provider before taking probiotic dietary supplements. Moreover, most probiotics available in the market are composed of genera Lactobacillus or Bifidobacterium, and bacteria Escherichia coli, Bacillus subtilis, and Saccharomyces.

Probiotics belong to a broader class of microbiome therapeutics, which also include prebiotics, fecal microbiota transplantation (FMT), live biotherapeutics, and postbiotics. Probiotic therapies with live biotherapeutic products (microbes) are considered to be the most advanced microbiome-based therapies for restoring bacterial symbiosis. The various factors driving the growth of probiotics market size, along with the competitive landscape have been analyzed in this market report.

Market Drivers: Focus on Preventive Health Post Pandemic and Aging Population

The probiotics market is expected to grow significantly in the coming years, driven by several factors. One of the key drivers is rising health awareness among consumers, who are increasingly turning to supplements and foods that promote well-being. This trend has picked up particularly post COVID 19 pandemic, with the focus increasing on preventive health.

Ongoing research into the benefits of probiotics has also paved the way for innovative formulations, including strain-specific and condition-specific probiotics. The ease of online shopping has contributed to the accessibility of probiotic products, allowing consumers to explore a vast array of choices and compare prices effortlessly. Other drivers include the growing population, thriving economies, and preference for functional food in certain regions.

Market Restraints: Adverse Events Related Warning from Healthcare Authorities and Illegal Use Can Slower the Adoption Amongst the Consumers

There are several market restraints in the probiotics market. One of the main restraints is the high cost of research and development for developing new probiotic strains. Substantial investment is required for R&D activities requiring investments in setting up laboratories, research equipment, and hiring trained professionals. Additionally, use of probiotics in unapproved populations can lead to adverse effects and lead the consumers to question the health benefits. In October 2023, FDA issued a warning to two probiotic companies for selling products to treat certain health conditions in preterm infants. This warning was issued after the death of a preterm infant which was linked to the same strain of bacteria as found in the probiotic.

Economic constraints in emerging countries and business market obstacles are also identified as key market restraints that can slow down the growth in probiotics market.

Market Opportunities: Probiotic Supplements Present an Area for the Entry of Pharmaceutical Companies with Products Complementing their Drug Product Portfolio

The global probiotics market is growing rapidly, and there are many opportunities for companies to create innovative products that meet consumer demand for digestive health benefits. The market is being driven by shifting consumer attitudes and purchasing behaviors, with more consumers turning to functional foods and beverages for digestive health benefits. The probiotics supplements market segment presents an opportunity for the pharmaceutical companies to enter the growing probiotics market with products that can complement their product portfolio. In June 2023, Sanofi Consumer Healthcare Korea launched Superbiotics Cholesterol under the brand name Cenovis in collaboration with AB-BIOTICS in South Korea. The probiotic supplement has received approval for improving gut health and cholesterol levels.

Probiotics Market Segments Overview

The probiotics market forecast on the basis of products (probiotic food and beverages, probiotic dietary supplements, animal feed and other sources). On the basis of ingredients (bacteria and yeast). On the basis of end use (human probiotics and animal probiotics). On the basis of distribution channel (hypermarkets / supermarkets, pharmacies / drugstores, specialty stores, online stores and other distribution channels). By geographical regions, the market is analyzed across North America, Europe, Asia-Pacific, Middle East and North Africa and Latin America.

Products Analysis Section: Food and Beverages Market Segment to Hold the Largest Market Share of the Probiotics Market

Based on products, the probiotics industry is analyzed across probiotic food and beverages, probiotic dietary supplements, animal feed and other sources. The probiotic food and beverage segment is expected to dominate the probiotics market during the forecast period. As the disposable incomes are increasing and consumers are becoming health conscious, they are looking for health benefits from each food item consumed. As such, the probiotic companies are fortifying food and beverages with probiotics. Yoghurt is one of the most popular probiotic food on the retail shelves, popular for its role in gut health. As their demand is increasing the probiotic companies are working to improve its shelf-life / fortify it for further health benefits. In September 2023, SIG and AnaBio Technologies announced the launch of long-life probiotic yoghurt. As such, in order to launching more probiotic foods and probiotic beverages, the manufacturers are also working on technological advancements for the widely adopted products.

Furthermore, dietary supplements market segment is expected to grow at the highest CAGR during the forecast period. This shift is driven by the increasing demand for supplements that can fulfill the nutritional requirements in this fast paced lifestyle. Companies are also targeting specific populations for probiotic supplements, such as the recently launched probiotic supplement, Alimama, by Danone to reduce the incidence of mastitis in breastfeeding women.

Given the growing inclination toward wellness programs and rising health-related issues such as blood pressure, unhealthy lifestyles, obesity, and improper diet, the probiotics industry will continue to witness healthy growth over the forecast period.

Ingredient Analysis Section: Lactobacillus Based Probiotics Will Continue to Dominate the Probiotics Market

Bacteria form the most common probiotics ingredients. Their popularity is essentially owing to their well-researched nature. These microorganisms have been well studied by the pharmaceutical industry and drug developers. Within bacteria market segment, Lactobacillus containing probiotics will dominate the market. These gram-positive bacteria have been used by several probiotic companies in their products. According to, more than 8,000 patents have been filed for lactobacilii based probiotics since 1980’s, rising significantly post 2019. Nestec SA, Nutricia, Danone and Procter & Gamble are amongst the leading patent applicants.

Regional Analysis Section: Asia-Pacific Market Will Drive the Market Growth Over the Forecast Period

Based on region, the probiotics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. During the forecast period, the Asia Pacific region is projected to be the dominant force in the probiotics market, with China, Japan, India, and Australia and New Zealand being key nations in the study. For consumers in this region, probiotics have been a part of the food culture. Naturally fermented drinks and food like kimchi have been widely prepared and consumed. As such, consumer awareness of probiotics-related health benefits will be the major growth driver for probiotics market in Asia-Pacific region.

Additionally, China, Hong Kong, Macau and Taiwan hold significant share of the feed additives market. Probiotics are gaining popularity as animal feed additives since the restriction on the use of antibiotics in animal feed by the Food and Agriculture Organization of the United Nations. There is high meat demand in these regions of Asia-Pacific, with China being the largest producer and consumer of meat globally, driving demand in the feed probiotics market.

Further, North America also holds a significant market share of probiotics owing to its developed economy and wider availability of the products. Factors contributing to this growth include rising awareness of healthy lifestyles, increasing disposable incomes, and the launch of new probiotic products by major companies like Nestle, Danone, and others.

Top Companies Engaged in Probiotics Market

Key market players that are engaged in the probiotics market are (in alphabetical order) Arla Foods, BioGaia, Danone, General Mills, i-Health, Lallemand, Lifeway Foods, Nestle, Probi and Yakult Honsha. This market report includes an easily searchable excel database of all the probiotics companies worldwide.

Probiotics Market Report Highlights

Aspects Details
by Products
  • Probiotic Food and Beverages
  • Probiotic Dietary Supplements
  • Animal Feed 
  • Other Sources
by Ingredients
  • Bacteria
  • Yeast
by End Use
  • Human Probiotics
  • Animal Probiotics
by Distribution Channel  
  • Hypermarkets / Supermarkets
  • Pharmacies / Drugstores
  • Specialty Stores
  • Online Stores 
  • Other Distribution Channels
Key Geographical Regions 
  • North America (U.S., Canada, Mexico)
  • Europe (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players
  • Arla Foods
  • BioGaia
  • Danone
  • General Mills
  • i-Health
  • Lallemand
  • Lifeway Foods
  • Nestle
  • Probi
  • Yakult Honsha

Recent Developments in Probiotics Market

There has been recent activity in the probiotics industry and some of the key developments have been mentioned below:

  • In October 2023, APC Microbiome announced a new research partnership with Fonterra to enhance gut health. The aim of this strategic collaboration is to create novel probiotic products that offer health and wellness benefits for the human microbiome.
  • In June 2023, Probi entered into a partnership with Clasado Biosciences to develop synbiotics, a combination of prebiotics and probiotics.


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