What is Blue Ocean Strategy?

Blue ocean strategy offers a series of frameworks to enter a highly saturated market through creation of a new uncontested niche. The approach involves a systematic process to make the competition irrelevant by creating a leap in value for both the company and its customers.

At At Roots Analysis, blue ocean strategy projects include the following core aspects:

Non-Customer Exploration: Understanding buyer / customer bases that have historically refrained from leveraging the market in question to uncover niche opportunities.
Competitor Analysis: Mapping the current focus areas of the competitors to visualize exactly where rivals are over-investing that will likely offer diminishing returns.
Untapped Opportunity Mapping: Identifying "white-space" opportunities by analyzing alternative industries and key players that cater to similar problems for customers with alternative products / services.

Blue ocean strategy focuses on building a value proposition that is unique and addresses the unmet needs in the industry.

Roots AnalysisBlue Ocean
Strategy Suite

Six Path
Framework

The framework includes looking across already existing industries, key players, service / product offerings and buyer groups

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Buyer Utility
Map

It helps focus on demand-side perspective by outlining all the potential ways in which companies can unlock customer utilities

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Pioneer-Settler-Migrator
Map

It is used to differentiate companies under different categories namely pioneers, migrators and settlers

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Strategy
Canvas

A strategic line graph that captures current market landscape and the future possibilities for a company

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Strategic Problem-Solving
Framework

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