In the rapidly evolving landscape of vegan meats, a plant-based meat manufacturer leveraged Roots Analysis’ focused advertising & campaign analysis framework to decode competitors’ strategies and build upon the strategic recommendations provided
Let's TalkThe client, a fast-growing plant-based meat manufacturer, had strong products but lacked clear insight into how category leaders were advertising across social, search and retail media
Competitors were running frequent, emotionally driven campaigns that the client could not match in volume or impact, leading to smaller market footprint and slower consumer adoption
The client required insights on where its competitors were investing / spending as well as messages / formats that performed well for the target audience; this allowed the client to strategize budget allocations and drive growth
