Medical Aesthetics is an area of modern medicine that specializes in improving the outer appearance of an individual without surgery. Medical aesthetic procedures can be broadly categorized into two categories, namely non-invasive and invasive. Medical aesthetic treatments that don’t require to puncture the skin and involve non-surgical devices are termed as non-invasive procedures whereas treatments requiring breaking of skin and involving surgery are termed as invasive procedures. It is interesting to note that medical aesthetics companies are continuously enhancing their product portfolio to provide solutions based on the needs of the end user. The medical aesthetics companies are offering advanced products and devices to perform these procedures with better results and minimal downtime. Moreover, the medical aesthetics companies are also now focusing on the development of more customized solutions to expand their reach and build reputation within the industry. Furthermore, medical aesthetics companies are integrating advanced technologies, such as artificial intelligence, virtual reality and augmented reality to enhance customer experience.
Commonly performed Non-Invasive Medical Aesthetic Procedures
The following figure presents the commonly performed non-invasive medical aesthetic procedures offered by various medical aesthetics companies.
Facial Aesthetics: These treatments are primarily designed to treat signs of aging by reducing scars, wrinkles and fine lines. The desired results can be achieved by boosting collagen production and promoting skin rejuvenation, skin tightening and skin resurfacing.
The treatments / products provided by medical aesthetics companies used for facial aesthetic procedures have been mentioned below:
Botulinum toxin: It is a toxin produced by a bacterium, Clostridium botulinum, commonly referred to as Botox. This treatment is primarily used on the face to weaken facial muscles, reducing wrinkles. The procedure typically does not necessitate the patient to be placed under anesthesia. The effects of the treatment can last for a period of three to four months. It is worth noting that in 2022, more than 7.4 million individuals in the US underwent the procedure. In fact, medical aesthetics companies are also investigating the effects of “Baby Botox” given in lower concentrations to provide more subtle results.
Dermal Fillers: Aesthetic fillers are a great way to give your face a smoother, fuller look without having to go under anesthesia. They’re made up of a type of gel-like material that’s injected under the skin in places like the nose, cheek, and jawline. Depending on the skin type, the treatment can last for up to five years. It’s worth noting that in 2021, it was one of the most popular procedures, with around 1.9 million procedures performed, worldwide. Medical aesthetics companies offer different types of materials / gels, such as hyaluronic acid (HA), calcium hydroxylapatite, collagen, poly-l-lactic acid, polymethylmethacrylate, and agarose gel.
Chemical Peels: This technique, also known as chemexfoliation, utilizes tailored chemical solutions to eliminate dead skin cells and promote skin rejuvenation and skin tightening. Depending on the depth of the chemical peel used, anesthesia may be required for the procedure. The duration of the treatment can range from one month to a lifetime.
Microdermabrasion: Body polishing, also known as exfoliation, is a minimally invasive skin resurfacing procedure that involves the use of a small, abrasive-based device, known as an applicator, to remove the layer of skin beneath the skin. The results of the procedure can be seen in the form of a younger, healthier, more radiant, and rejuvenated complexion. This procedure does not necessitate an anesthetic, and the results typically last for three to four weeks, although the timeline may vary depending on the patient’s age and response to the treatment. Further, medical aesthetics companies offer various types of dermabrasion machines, such as diamond microdermabrasion, carbon microdermabrasion, lactic acid-based microdermabrasion and crystal microdermabrasion.
Microneedling: It is also known as collagen induction therapy is a procedure in which small, sterilized needles are inserted into the skin to puncture it. The goal of the treatment is to increase collagen production and create firm, smooth, even skin tone. The procedure is usually performed under general anesthesia with the use of a numbing cream. The duration of the treatment usually ranges from 4-6 weeks depending on the patient’s age and skin type, the severity of the skin issues, and the patient’s reaction to the treatment.
Thread Lift: This procedure involves the injection of medical grade thread material into the face, which is then pulled out to create a lift. The goal of the treatment is to increase boost collagen production and promote skin tightening and skin lifting. The procedure requires topical anesthesia and usually lasts for one to three years. It is important to note that this treatment can also be used to lift breasts.
Body Contouring: Body contouring is a cosmetic procedure that aims to redefine, recreate and reshape the body. The main focus of the treatment is fat reduction and slow down the growth of cellulite in order to increase firmness of the skin. It can be done either surgically or non-surgically. Non-surgical body contouring procedures are usually done through lipolysis, which can be done using freezing temperatures, injections, lasers and heat and ultrasound waves. It is important to note that these types of body contouring are more permanent and can last for over 10 years. Furthermore, medical aesthetics companies offer several types of toning machines, such as laser, radiofrequency and ultrasound to target larger segments of population.
Hair Removal: It is a cosmetic procedure that uses different types of light to get rid of hair follicles and get rid of unwanted hair on any part of your body. Medical aesthetic companies majorly offers two types of hair removal machines, namely laser hair removal and IPL hair removal. It is worth mentioning that laser hair removal is mostly preferred by customers since it delivers precise, powerful, and accurate results.
Tattoo Removal: It is a cosmetic procedure that involves removing ink from the top layer of the skin. The most popular technique is laser tattoo removal. A laser is used to remove black color tattoos. Black color tattoos are easy to remove because they absorb all laser wavelengths. Other pigments require more selective lasers.
Nail Treatment: A nail laser treatment is a cosmetic procedure that uses laser technology to treat nail infections, nail hyper thickness, nail dysfunctions, nail stains and nail odors.
Eyelash Treatment: Cosmetic treatments that make your lashes look longer, more gorgeous, curlier, and thicker than they ever have before.
Commonly performed Invasive Medical Aesthetic Procedures
The following figure presents the commonly performed invasive medical aesthetic procedures offered by medical aesthetics companies.
Breast Implants: This procedure involves the placement of aesthetic implants either beneath or over the chest muscle. The most commonly used materials are saline and silicone, and the implants come in a variety of shapes and textures for breast augementation. The results of the procedure can last for up to 20 years, although the risk of implant rupture is increased by 1% each year. General anesthesia is typically used for the procedure. Examples of medical aesthetics companies engaged in this domain include Allergan Aesthetics, Establishment Labs, GC Aesthetics and Sientra.
Gluteal Implants: This type of treatment is characterized by the combination of fat transfer and butt implants, resulting in a more natural-looking buttocks. General anesthesia is necessary for the procedure, and injections and fillers may also be used. The effects of the procedure can last for up to ten years.
Facial Surgery: Facial augmentation is a range of treatments that are used to improve the overall appearance of an individual’s face. These treatments include cheek augmentation, nasal reconstruction, eyelids, browlifts, genioplasty/meatoplasty, chin improvement, and ear reshaping. In some cases, facial implants may be used to create a more contoured and balanced look.
Liposuction: Liposuction is a surgical procedure used to remove excess fat deposits from different areas of the body using sterile solutions, ultrasonic waves, and lasers. A thin tube is attached to a vacuum, and the fat is removed from the body using a cannula. The procedure can be performed under local or general anesthesia. The results of liposuction can last a lifetime. Liposuction became the most performed surgical procedure in 2021 with about 50 lac procedures performed worldwide.
Cosmetic Gynecology: This includes a variety of procedures that are designed to enhance the functionality or aesthetic of the vagina and labia. Commonly used procedures include labioplasty, which is used to adjust the size and curvature of the labia, and vaginoplasty, which is a procedure used to reduce the width of the vagina.
It is evident that the medical aesthetics market has really taken skincare to the next level with its cutting-edge products, technologies, and treatments. However, there are still a number of challenges that must be addressed for the significant growth of the medical aesthetics industry. These include increased public awareness and the presence of more licensed medical professionals. Additionally, the growth of the medical aesthetics market is likely to be driven by a variety of factors, such as an increase in per capita income, an increase in accidents and deformation, an aging population, and a shift in dietary habits. The medical aesthetics industry has a lot of potential, but it’s up to the medical aesthetics companies to make sure they’re taking advantage of the growth and meeting people’s needs. Medical aesthetics companies can take advantage of the increased interest of consumers in this domain and can provide more tailored solutions for both men and women to create opportunities within this market. Considering the aforementioned factors, we are led to believe that the medical aesthetics market is likely to witness rapid growth over the forecast period.
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The Medical Aesthetics Market report features an extensive study of the current market landscape, market size and future opportunities for the medical aesthetic companies, during the given forecast period. Further, the report highlights the efforts of several stakeholders engaged in this rapidly emerging segment of the pharmaceutical industry. The report answers many key questions related to this market. Click on the below link to know more about this emerging area of research https://www.rootsanalysis.com/reports/medical-aesthetics-market.html